Made in Italy triumphs at Cannes 2022

Italian designers are the choice of many of the participants in the 75th edition of the Cannes Film Festival, but also by the protagonists of the competing films. On the Montée de Marche triumphs, night after night, made in Italy

Never like this year the red carpet of the Cannes Film Festival is establishing itself as a showcase of the finest designers in the made in Italy. Finally returning to shine after two years of the pandemic, it sees Hollywood stars parading in clothes, often personalized, from Haute Couture collections or fresh off the catwalks.

Italian fashion is the absolute protagonist, not only on the red carpet but also in the films presented at Cannes. As in the case of the movie Elvis.

Miuccia Prada for Elvis

Baz Luhrmann’s film describes Elvis Presley behind the legend, from the beginning to the stormy relationship with the manager, up to revealing the negative image of success. Elvis Presley also captivated audiences with his now iconic style.

Made in Italy triumphs at Cannes 2022
The costumes created by Miuccia Prada for Elvis

The costumes of the film, therefore, are fundamental in the narration and for this reason the director relied on Miuccia Prada. In concert with Miu Miu, other looks were also created for the protagonists of the film, amalgamating the brand’s contemporary lines with the spirit of the Fifties.

Made in Italy Haute Couture on the catwalk in Cannes

Rebecca Hall and Alessandro Borghi have chosen gucci, Jasmine Trinca walked the catwalk in a white dress with precious details by Prada and the refined Jeff Nichols in Giorgio Armani. Tom Cruise also chose Armani for the premiere of “Top Gun: Maverick”.

Made in Italy triumphs at Cannes 2022
Elle Fanning at Armani

Elle Fanning, Joanna Kulig, Margherita Buy, Sonia Bergamasco, Fabrizio Gifuni, Daniela Marra and Marco Bellocchio have also entrusted the King of Fashion. Sharon Stone chose a Couture look Dolce&Gabbana inspired by the colors of the Mediterranean, with which he enchanted the audience of the Croisette.

Made in Italy triumphs at Cannes 2022
Sharon Stone at Dolce&Gabbana

«None of us can stop: our work is a celebration of life. I see all of this – the collections, the dresses, the fashion shows – as our offers of beauty against violence and death»

Alexander Michael

Julianne Moore wore a sophisticated black dress by Bottega Veneta, chosen for her by stylist Kate Young, and embellished with Bulgari jewels. Eva Longoria and the twins Amelia and Eliza Spencer instead preferred the veiled transparencies of Albert Ferretti.

Made in Italy triumphs at Cannes 2022
Eva Longoria in Alberta Ferretti

On the tapis rouge la maison Valentine it was worn by the influencer Caroline Daur, with the Pink PP Collection. But also by Tina Kunakey, by Katherine Langford, by Rahi Chadda and by one of the protagonists of the opening film: Bérénice Bejo.

Made in Italy triumphs at Cannes 2022
Caroline Daur in Valentino Pink PP Collection

Fendi was chosen by actress Lashana Lynch, Roberto Cavalli by Didi Stone. Valeria Golino preferred accessories pomellato and Bebe Vio showed off the jewels Damiani. Miuccia Prada, in addition to the film, she returned to the red carpet with the influencer Caroline Daur, Rahi Chadda and one of the protagonists of the opening film, Bérénice Bejo. But she too by Katherine Langford, she absorbed in the news for playing Hannah Baker in the Netflix series 13 Reasons why.

Made in Italy triumphs at Cannes 2022
Katherine Langford at Prada

Made in Italy is therefore in the heart and in the choices of the protagonists of the Cannes Film Festival, and this turns into an impulse for the post-pandemic Italy system.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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