Maluma, the reggaeton heavyweight, eagerly awaited
The Colombian will fire up the Stravinsky at Montreux Jazz on Tuesday, July 11, 2023. back on your trip.
Maluma, here in Miami in May 2023, at an evening where he shared the bill with Tiësto and Martin Garrix.
As a teenager, Maluma dreamed of either becoming Colombia’s best footballer or filling stadiums with his music. One of the two turns out to be true. At 29, the singer is now one of reggaeton’s legends. He has nearly 35 million monthly listeners on Spotify alone and is part of the genre’s star quartet alongside J Balvin, Bad Bunny and Nicky Jam. Together with the latter and The Chainsmokers, he recently released the single “Cellular”, the clip of which is a hit on YouTube.
This is not the first case to be hit. In June 2023, the music video for “Hawaii”, a duet with The Weeknd, became his tenth video to cross the one billion view mark. “I thank God and the universe every day for giving me a song that has made me more known all over the world. Each new success allows me to make new dreams come true. Today, with these billions of views, I am already thinking of what lies ahead and what can take my career to the next level. This is only the beginning”, Maluma responded to “Billboard”. One who collaborated with Shakira (on “Chantaje” in 2016), Madonna (on “Medellin” in 2019) or Jennifer Lopez (on the soundtrack of the film “Marry Me” in 2022 in which she also starred) and who has already Has released eight albums since “Maggia” in 2012, in any case one thing is certain: he will never abandon his native language in his songs. “Spanish is a beautiful language and I am proud of it. I am proud of my culture. I am proud of my country. My essence is to make music in Spanish”, he insisted.
However, this fashion icon with the face of an angel isn’t completely closed off from outside influences. Just listen to their single “Coco Loco”. Throughout the piece, we hear a sample of Daft Punk’s more precisely titled “Veridis Quo” tune, which appeared on Robot’s album “Discovery” in 2001. Further proof, if another was needed, that Maluma and reggaeton in the wider sense now knows no bounds.