Warner Bros. Pictures has just released the teaser trailer for Barbie, a live action movie directed by Greta Gerwig starring Margot Robbie as the iconic doll that redefined pop culture. In addition to briefly showing the character played by Ryan Gosling, or Ken, the video opens with a nice quote to 2001: A Space OdysseyKubrick’s masterpiece.
The teaser trailer of the live action Barbie with Margot Robbie
Little is known about the plot of the film except that the beloved Barbie will be transformed into a woman of flesh and blood who will soon have to deal with the difficulties of everyday life, far from the golden world of Barbieland. Ryan Gosling will play Ken, the male counterpart who has accompanied Barbie since her debut in the 60s. Also starring Will Ferrell as the CEO of a large toy company (a clear reference to Mattel), Simu Liu, Kate McKinnon, Alexandra Shipp, Emma Mackey, Ariana Greenblatt and America Ferrera.
The film has gone into a veritable production limbo over the years. Announced in 2015, Amy Schumer was to take on the role of Barbie, then withdrew from the project due to other commitments. Her place should have been taken by Anne Hathaway, but the choice finally fell on Margot Robbie. The US theatrical release is set at July 21, 2023.
According to Mattel loaves the Barbie movie should give birth to a real cinematic universe based on the most famous IP ever existed. Already planning a new Masters of The Universe movie, as well as Hot Wheels, Polly Pocket, Rock ‘Em Sock ‘Em Robots. We will see whether or not it will be a winning strategy.