Mon oncle Charlie: the incredible success of the series on NRJ12, Charlie Sheen and Jon Cryer attack prime time

Published on 03/09/2023 at 18:25

This Sunday, September 3, 2023, NRJ12 is betting for the first time as a bonus on Mon oncle Charlie. During these previous afternoon broadcasts, the series with Charlie Sheen, Jon Cryer and Conchata Ferrell had performed on the channel…

This Sunday, September 3, 2023, NRJ12 will air no less than 17 episodes of My uncle Charlie between 4:30 p.m. and midnight. In addition to an afternoon lineup, the American sitcom with Charlie Sheen is therefore for the first time broadcast as a bonus on the channel.

As a reminder, My uncle Charlie was offered between 2003 and 2015 on the American channel CBS. In the plot, Charlie Harper is a rich composer of successful jingles and collects female conquests. He lives in Malibu and has to face Rose, his neighbor ready to do anything to seduce him. Her life changes when Alan arrives.

Charlie Sheen replaced by Ashton Kutcher

Alan (Jon Cryer) just got divorced and asks Charlie to take her in temporarily. His brother accepts his request, but also has to house Jake, his ten-year-old nephew. However, the hard cohabitation and the two brothers have a totally opposite character, which is the salt of this sitcom.

In 2011, Warner Bros terminated the contract of Charlie Sheen, the main actor of the series. The latter has multiplied the escapades in recent years: drug and alcohol abuse and increasingly “wacky” statements. It is replaced by Ashton Kutcher, which plays a billionaire buying Charlie’s house agreeing that Alan and Jack stay in the accommodation. The series has welcomed many stars, like Miley Cyrus.

NRJ12 changes strategy

Thus, this Sunday, September 3, 2023, NRJ12 offers between 4:30 p.m. and 7:40 p.m., the end of season 4 of My uncle Charlie dating from 2006/2007, with the broadcast of episodes 18 to 24. From 7:40 p.m., the channel launches season 5. The series continues as a bonus until midnight.

In total, the first ten episodes of season 5 will be scheduled. Thus, like The Big Bang Theory broadcast successfully from 2 p.m. to midnight every Saturday, NRJ12 is now doing the same for My uncle Charlie every Sunday.

What audience for Mon oncle Charlie on NRJ12?

And this ambitious programming choice is not due to chance. Indeed, My uncle Charlie was a success during its previous daily broadcasts on NRJ12. In the 2021-2022 season, the sitcom has been the top performer on weekdays among women responsible for purchases under 50 and 25-49 since The Big Bang Theory . The series attracts 2.7% of 25-49 year olds and 1.7% of women responsible for purchases under 50.

In 2023, the rise is almost constant throughout the season with 3.5% among 25-49 year olds, a score which allows NRJ12 to rank fourth national channel and leader TNT over the duration of the program over the month. of June 2023. In addition, My uncle Charlie attracted 6% of men aged 35-49, making NRJ12 the fourth national channel and ranking TNT leader on this target.

It now remains to repeat these successes in prime time in the box previously occupied by reruns of the documentary magazine Extraordinary dailies. If the sitcom manages to seduce targets like The Big Bang Theory on Saturday in prime time, the mission will be more than won for NRJ12.

My uncle Charlie is to be found this Sunday, September 3, 2023 from 4:30 p.m. on NRJ12.

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