Netflix conquers Africa

No one had anticipated such enthusiasm. “It was completely crazy,” remembers Ama Qamata. In one day, I had 100,000 followers on Instagram… it just kept going. I was getting DMs from all over the world!” The young actress found herself caught by the tidal wave of Blood & Water. The series produced by Netflix rose to the top of the audiences in the United States, the Bahamas, Trinidad and Tobago, Mauritius, Spain, the United Kingdom, France, South Africa, in Zimbabwe… She found herself in the top 10 in Switzerland, Austria, and even Germany. “The whole world was able to see African talents shine on the international stage!” enthuses Ama Qamata.

The generic by Blood & Water, which traces the investigation of a high school student searching for her kidnapped sister, is entirely South African: the actors, the screenwriters, the decorators, the technicians… Netflix thus wants to conquer the African market. Offering unique and completely local content is one of its key strategies. Blood & Water, whose season 4 has just finished filming, is Netflix’s first African original series over several seasons. The first attempt, Queen Soundwas stopped by covid after season 1.

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