New creative direction and new stylistic orientation for Nina Ricci. The brand owned by the Spanish group Puig called at the creative helm Harris ReedBritish-American designer known for his demi-couture in a gender fluid key.
26, Reed becomes the youngest designer to take the creative helm of the brand, following the release last January of Rushemy Botter And Lisi Herrebrugh (the duo behind the label Botter).
Described by the house as bold and explosive, Reed – who walked the show at London Fashion Week and will continue to design her own line – she is expected to unveil her first collection early next year and open unprecedented perspectives to the fashion house’s archives and artisan approach.
Graduated from Central Saint Martins in 2020, Reed quickly established himself with his decadent looks and theatrical fashion events, made with elaborate sets and live performances by artists such as Sam Smith And Adam Lambert.
Her sophisticated creations have been worn by celebrities such as Iman, Emma Watson, Harry Styles And Lil Nas X.
Reed said he felt honored to join Nina Ricci with “her treasure chest full of glamor, history and strength ready to be explored.”
“I’m really excited to challenge the landscape of what the word femininity means, through fashion and beauty in such an iconic label,” she added.
For Nina Ricci this is a real restart, considering that since the beginning of the year the fashion house has also had a new general manager, Edwin Bodsonformerly global commercial director of JW Anderson in London, who has replaced Charlotte Tassetreleased by Nina Ricci a year ago.
“As a gender fluid designer who rejects rules in the name of the pursuit of freedom, Harris’ unique vision of an amplified femininity will extend to Nina Ricci,” said Bodson.