In Pierre Balmain has lived with the paradox of being an entrepreneur artist. Because the French designer, in unsuspecting times, has always been guided by creativity but also by a flair for business. And, for this aspect, he has placed himself far from the visionary colleagues Christian Dior, Hubert de Givenchy, Yves Saint Laurent and Cristóbal Balenciaga linked mostly to preserving the peculiarity of French tailoring.
He knew what women wanted and especially what he would sell, so he always tried to direct his art to business, first trying to establish itself on the American market, detaching itself from the exclusivity of French high society but paying, for this, the price of not being included at the end of the last century, among the great French couturiers mentioned above.
We therefore want to re-evaluate the name, because there is no doubt that of the crew he too is part of the most brilliant of all time. We begin his story from the death of him, which took place on June 29, 1982 for a liver tumor. He was 68 years old. Exactly four decades later, the name Balmain is a dream à la page highly coveted all over the world and that bounces on the social feeds of every fashion victim on the planet, certainly thanks to its current creative director Olivier Rousteing, always one step ahead, anticipator and generator of trends. But the longevity of the brand is a testament to the smart financial vision coupled with desirable silhouettesi that constitute the style signature of the one thanks to whom this fashion adventure began.