Pitti Uomo reclaims its spaces, but a new climate of uncertainty weighs on the sector

Men’s fashion returns to Florence from 14 to 17 June 2022, with over 600 exhibitors at the Fortezza da Basso. And then events and presentations in the city. Guest of honor Ann Demeulemeester. But the shadow of Covid and war weigh on production

Welcome to Pitti Island! The summer edition of the fair will take place at the Fortezza da Basso in Florence from 14 to 17 June 2022 and will have the island as a theme: as a fixed point, both physical and internal, but above all as a meeting and comparison point.

The salon dedicated to contemporary men’s fashion returns to take back its times, regaining possession of the fourth day that the pandemic had taken away, and of its spaces. The new collections will be exhibited and organized in five macro areas, for as many special itineraries that tell the different souls of today’s menswear: Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, as well as S | Style sustainable style, a dedicated Pitti Discovery Foundation project to responsible menswear.

640 brands in total, of these around 38% from abroad and all also present on the Pitti Connect digital platform.

And then important guests and special events, such as Roy Rogers’ 70th anniversary and Superga’s special project with Emily Ratajkowski.

SPECIAL GUESTS

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Pitti Uomo, Ann Demeulemeester guest of honor

Guest Designer of Pitti Uomo 102 is Grace Wales Bonner, a talented designer of Anglo-Jamaican origins who will preview her new spring-summer 2023 collection in a still top secret location.

Ann Demeulemeester will instead be the Guest of Honor. After the postponement last January, Pitti Uomo and Firenze celebrate the iconic style of the maison with a special project at the Stazione Leopolda, curated by the Belgian designer herself.

S | STYLE SUSTAINABLE STYLE

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Wales Boner is guest designer of Pitti Uomo

The fifth edition of S | Style sustainable style is staged at Pitti Uomo 102, the exhibition project of the Pitti Discovery Foundation which at each new edition presents an accurate scouting work among the young realities and the coolest designers who create and produce following criteria of eco-responsibility.

THE MARKET AND THE UNCERTAINTIES CAUSED BY THE RUSSIAN-UKRAINIAN CONFLICT AND THE NEW LOCKDOWN IN CHINA

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Pitti Uomo, men’s fashion restarts from Florence

Leaving 2020 behind, Italian men’s fashion promptly witnessed a change of pace during 2021: in fact, foreign trade is once again affected by very favorable dynamics, even if it cannot be said to be at pre-existing levels. pandemic.

Now, however, the Russian-Ukrainian conflict is weighing on the markets.

“What is happening between Ukraine and Russia”, Pitti Immagine CEO Raffaello Napoleone told our microphones, “It affects our lives and clearly also the industry, leading on the one hand to increases in energy costs and all logistics, and on the other – and this is the thing that worries us most – to have fewer people in Italy. There are certain markets, I am talking about a third of the world like the markets that look towards the East, therefore the Middle East, China, Korea or Japan, from which we know fewer people will come than usual. And for very international fairs like ours, the fact of not being able to count on those markets is a big penalty “.

To weigh further on the fashion sector, and perhaps to a greater extent than the war, are the new lockdowns in China.

“At the moment the big problem is the lockdown in China and especially in Shanghai,” declared the President of Pitti Immagine Claudio Marenzi, “both in terms of the market – because the Shanghai area is certainly the most important area – and as for raw materials, because most of the concentration of raw materials and manufacturing companies is in that area. There is a great deal of attention to understanding how the supply chain can be rethought in the future, I believe this will be the real big problem that we will have to face in the next 5 years “.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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