The eighteenth annual Premios Juventud will take place on Thursday, July 22 at the Wastco Center of the University of Miami
Camilo and Karol G dethroned the great reggaeton artists this Tuesday by becoming the artists with the most nominations in the 2021 edition of Premios Juventud, which will be held with a live audience and which bring new categories and put a special focus on regional Mexican music.
This was announced by the Univision network during a breakfast in which it was revealed that Camilo and Karol G tied for first place of the 160 artists selected to compete for the Premios Juventud, with 12 nominations each.
Their compatriots J Balvin and Maluma follow them with 11, Daddy Yankee, Los Dos Carnales, and Myke Towers had nine nominations, and Christian Nodal and Natti Natasha with eight.
Despite having great hits such as “Dakiti” and “La noche de noche”, Bad Bunny was left with six nominations, which left him tied with his collaborator, the Spanish Rosalía, and with his Puerto Rican compatriot Guaynaa.
“We are excited to once again invite the audience to our show that will present the most popular stars of Latin music and emerging artists, and that will also recognize admirable people who promote change in the community and the world,” said Ignacio Meyer, Senior Vice President of Music, Non-Fiction and Development at Univision.
The eighteenth annual Premios Juventud will take place on Thursday, July 22, at the Wastco Center at the University of Miami.
The Mexican model, actress, and presenter Alejandra Espinoza, one of the conductors, celebrated for her part that “for the first time in a long time” there are three women competing in the Record of the Year category. It is about “Table for two” by the Puerto Rican Kany García, “A useless girl” by the Argentine Cazzu, and “KG0516” by Karol G.
The rest of the nominees in this category are “Alter Ego” by Prince Royce, “Deja vu” by CNCO, “The last tour of the world” by Bad Bunny, “Los legendarios 001” by Los Legendarios, “Mis manos” by Camilo , “Munay” by Pedro Capó and “Papi Juancho” by Maluma.
Univision also revealed that the 2021 edition has 14 new categories, including Best Regional Mexican Music Collaboration, Best Regional Mexican Fusion, Best Regional Mexican Song, and Regional Mexican Album of the Year.
Three new categories that were highlighted by those present at the breakfast were Girl Power, the best collaboration between two or more women; Social Dance Challenge, the most popular dance challenge on social networks; and Helping His Fans, to honor an artist who constantly uses social media to support others.
Before the broadcast of the awards ceremony, the traditional red carpet will be held, which Univision will cover as part of its PJ Takeover program.
The presenters of this fashion anteroom will be the actors Gabriel Coronel, Fátima Molina, and Clarissa Molina, and they will be accompanied by the conductors Jomari Goyso and Roberto Hernández.
According to Univision, the categories and nominees were selected in collaboration with industry experts, including music (Uforia, Home of Latin Music), videos (renowned choreographers and production professionals), digital media (Univision.com and Univision Creator Network), and fashion (Trendy Group).
The eligibility period to nominate artists was from April 1, 2020, to March 31, 2021. The winners are chosen by the public, who can vote on the Premios Juventud website from this Tuesday until June 28.