The news was given directly by the Turkish president, Recep Tayyip Erdogan: just over two years after the official presentation of the first two prototypes, an SUV and a sedan, the state electric car is ready to go into production. There Togga large joint venture of Turkish companies sponsored by the Ankara government, will start the “mass production” of the cars on October 29, the day of Cumhuriyet Bayramı, the Republic Day.
The Turkish electric car goes into production
The first Togg factory will open its doors on October 29 in Gemlik, about thirty kilometers from Bursa, a metropolitan city south of the Sea of Marmara. The first car to be produced will be the electric crossover presented by Togg to the general public at the end of 2021, a project that can boast the participation of excellent names such as that of Pininfarina. The C-SUV Togg will enter the market starting from 2023, starting from the Turkish market to reach the German one and the rest of Europe. The debut is scheduled for the month of March, as announced in recent months by the Minister of Industry and Technology, Mustafa Varank.
As for performance and technical details, not much is known yet: according to Togg’s communications, the basic version of the range of electric vehicles will be equipped with a single engine capable of delivering 200 hp, while the more performing versions will be equipped with a second engine, for 400 HP of total power. Togg’s SUV has a declared range of 300 to 500 kilometers, depending on the size of the batteries fitted.
Empathy and holograms: the future according to Togg
The Togg project is “a dream we have been waiting for a long time,” according to the CEO Mehmet Gürcan Karakaş. The key word is “empathy”: the cars that will be proposed by the Turkish joint venture are designed to be “much more than just cars”, with a view to putting the user and his needs at the center. Togg’s cars will be able to listen and understand the needs of users, and to adapt to the changes that may be encountered along the way.
The Turkish state electric cars will in fact be integrated into a (registered) concept called “USE CASE Mobility”, which includes countless possibilities for customizing the experience and a constant connection with the surrounding devices. The Togg electric C-SUV is “user-centric, smart, empathetic, connected, autonomous, shared and electric,” explained CEO Karakaş at CES 2022.
The Use Case Mobility ecosystem unfolds on over 40 innovative concepts, which make up the so-called User Journey Map, a real user priority map obtained thanks to a long research conducted on more than two thousand people. A special feature of the new electric C-SUV will be the dashboard equipped with holographic technology with 3D images and augmented reality, which will replace the classic two-dimensional screen.
One million cars from Turkey by 2030
The electric crossover will not be the only model to see the light in the near future: Togg – born in 2018 from the union of Anadolu Grubu, BMC, Kök Grubu, Turkcell, Zorlu Holding and the Turkish chambers of commerce – has already announced that “by 2030 the fleet will consist of 5 modelsone per market segment ”, which share the DNA and platform of the Togg SUV.
After the compact e-SUV comes the elegant 100% electric sedan, the second of the two prototypes presented in 2019, and aims to produce one million cars by 2030. The Togg project, explains the CEO, “will create 20,000 new jobs ”between industry and related industries, and aims to contribute over 50 million dollars to the national GDP over the next 15 years.
As for the price of the C-SUV Toggwe can still rely on little more than indiscretions: recently Tuncay Özilhan, of Anadolu Group, confirmed that it could start from a market price of 910,000 Turkish liras, corresponding to around 49 thousand euros.