Qatar Airways, the official airline partner of the Paris Saint-Germain (PSG) club since 2020, has been announced as the new official brand that will be stamped on the shirts of the French football champions in a multi-year partnership, starting with the 2022/23 season. .
With 46 achievements, Paris Saint-Germain is an iconic global club that transcends sport and also incorporates the world of entertainment and fashion to position itself as a leading sports and lifestyle brand. The French champions have won the ‘Ligue 1’ title ten times and are also one of three European clubs to reach the UEFA Champions League decisive stage every season since 2012.
Paris Saint-Germain will play an important role in Qatar Airways’ extensive sponsorship portfolio, connecting and engaging the brand with the club’s hundreds of millions of fans worldwide and providing unique experiences for Privilege Club members – who will become the Paris Saint-Germain Official Frequent Flyer Program.
In addition, Qatar Airways Holidays will offer official travel packages for Paris Saint-Germain fans, bringing football enthusiasts from around the world to Paris to enjoy the city and see some of football’s best players such as Kylian Mbappé, Lionel Messi , Neymar Jr., Sérgio Ramos and Marquinhos. Packages include return flights, accommodation and game tickets.
Meanwhile, Hamad International Airport (HIA) in Doha, voted Best Airport in the World for the second consecutive time by Skytrax, and Qatar Duty Free (QDF) will be the Official Airport and Official Duty Free, respectively, of Paris Saint-Germain. The QDF will also expand the club’s official store at the airport to give fans the opportunity to secure a wide range of official merchandise.
Qatar Airways Commercial Director Thierry Antinori said: “We have entered a new era in our partnership with one of the biggest clubs in the world – Paris Saint-Germain. Our connection with the club has strengthened and the new season will see Qatar Airways at the helm of one of the most recognized shirts in football. Similar to Qatar Airways, the club has big ambitions in football and we look forward to being a part of their success for years to come.”
“The announcement of a new shirt sponsorship is a milestone for the club,” said Marc Armstrong, director of partnerships at Paris Saint-Germain. “We are delighted to see Qatar Airways step up its commitment to the Paris Saint-Germain family. Qatar Airways is extremely involved in the sport. It is an ambitious airline, one of the most acclaimed in the world. By being in the red and blue jersey, Qatar Airways will increase its global visibility and integration into football a few months before the World Cup kicks off in Qatar, and well beyond it as well.”
Paris Saint-Germain will further enhance the already extensive sports portfolio backed by Qatar Airways, including the FIFA World Cup Qatar 2022, FC Bayern München in Germany, CONCACAF, CONMEBOL and additional partnerships in various sports such as equestrian, kitesurfing, padel and tennis.
Qatar Airways information