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Even without Italy on the pitch, the FIFA World Cup underway in Qatar holds sway in the media: from the day of the opening ceremony to the conclusion of the group stage, the word “World Cup” received 40,852 citations on our media. In particular, on radio and TV the expression was pronounced every 30 seconds.
The data emerges from the monitoring on the main national and local television and radio channels, carried out by Mediamonitor.it, a platform that uses technology and solutions developed by Cedat 85, a company active for over 35 years in the supply of speech content. Mediamonitor.it analyzed what was the visibility on the media of the players and coaches involved in the event from midnight on Sunday 20 November to 23.59 on Friday 2 December.
Cristiano Ronaldo dominates the standings who, despite a not brilliant performance, gets 756 citations and clearly detaches PSG forward Kylian Mbappè, who scored three times in France’s first three matches (461), and Romelu Lukaku, scorer in the match against Croatia of some sensational errors in front of goal which cost the elimination of the Belgian national team (400).
At the foot of the podium the Barcelona striker and captain of the Polish national team Robert Lewandowski (319 mentions), on stage in what could be his last appearance at the World Cup, followed by Karim Benzema: the jumble of rumors about his possible recovery for the tournament gets the Ballon d’Or 2022 312 citations, also allowing him to precede the Brazilian Neymar in the standings, injured in the debut match of the Selecao against Morocco (278).
The Mediamonitor.it survey assigns the seventh position to AC Milan and French national team forward Olivier Giraud (249), who for a handful of mentions relegates Leo Messi to eighth place, who is among the five players in the world who went goals in four different editions of the World Cup (246). The coach of the Red Furies, Luis Enrique (242), and Richarlison, driver of the Brazilian national team in the opening match against Serbia (220), close the ranking.
