On November 30, during the Snapdragon Tech Summit, Qualcomm will present its latest flagship processor for smartphones. As previously announced, the manufacturer of mobile systems will resign from the current nomenclature. The upcoming SoC is the Snapdragon 8 Gen1, but it is wrong to think that this is the only change. It turns out that Qulacomm intends to announce a far-reaching rebranding of the Snapdragon series. What’s more, it is not only changes in nomenclature or image-building activities that are at stake. The company will introduce order into its portfolio and will resign from additional markings, which today are redundant or say little to customers. Let’s get down to business.
The Snapdragon 8 Gen1 processor for smartphones will debut on November 30. During this event, Tech Summit Qualcomm will reveal specific plans to rebrand the brand including mobile chips.
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For a long time it was said that the upcoming mobile systems from the industry giants are Qualcomm Snapdragon 898 and MediaTek Dimensity 2000. At the beginning of November, there were reports of changing the naming to Snapdragon 8 Gen1 and MediaTek Dimensity 9000. In the case of the Taiwanese manufacturer, the case was confirmed itself, because the company presented the unit in question a few days ago. What about the Qualcomm brand? Here, too, we received confirmation of the name change, but it will be part of a larger rebranding for processors for smartphones, tablets, computers and other devices, e.g. cars. In summary, this year’s flagship SoC is the Snapdragon 8 Gen1, and next year we can probably expect the Snapdragon 8 Gen2.
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The company will separate the Qualcomm and Snapdragon brands, and thus the former will disappear from the names of the processors. Ultimately, Snapdragon is to be an independent product brand, which will be associated with Qualcomm only in some matters. Due to the popularization of the 5G standard, the above-mentioned note will disappear from the devices. Moreover, all new chips will support fifth generation cellular modems. The nomenclature of units intended for the automotive industry is also to change. We have to wait for details until the Qualcomm Tech Summit begins, which this year may turn out to be a particularly important event.