They had shyly tried it a decade ago, when many of us were skeptical about it and Crocs were still considered taboo. But today, in the established era of nostalgic fashion, rubber sandals are among the hottest trends of the summer, with an emphasis on a par with micro skirts and slip dresses. Colorful, light and playful, the infamous jelly shoes (also called “medusine”) are back to stay and to bring us back, with their pop charm, to childhood and days at the beach spent climbing the rocks or looking for the strangest shells. on the water’s edge. In summer 2022 rubber sandals acquire a more adult tone and depopulate on the high fashion catwalks: from Valentino, which revisits the classic studded Rockstuds, to the laced version in signature green by Bottega Veneta and the Mallorca slippers signed by Balenciaga, in rubber translucent. While the Gucci and Celine proposals remain faithful to the classic silhouette of fisherman shoes, Prada dares more, adding the toothed platform to the iconic rubber sandal. Melissa, queen of rubber footwear, opts instead for a more traditional and accessible style with the Possession sandals, recently paparazzi on Jennifer Lawrence’s feet. Games of transparency, lightheartedness and an unmistakable naive style: jelly shoes are the funniest throwback of the summer that brings back to life the vibrations of the 90s and the bubblegum-cartoon trend of the 60s. At the seaside, in the city or during a picnic in the countryside, the medusine are a versatile shoe that lends itself to any combination: try them with a long pastel-colored dress, in full cottagecore style, or with bootcut jeans and socks, as taught by the iconic Alexa Chung.
Traditional, with platform, glittery and even scented: rubber shoes (“jelly shoes”) are definitely back in our wardrobe and are ready to add a casual and playful touch to our summer outfits. From Melissa to Valentino, it’s time to choose our favorite version and ride the wave – in every sense – of this Y2K trend.
Bottega Veneta offers them in signature green with laces, while Prada remains faithful to the classic silhouette but adds a bolder touch with a toothed platform. Loewe’s is even more aggressive, and mixes the silhouette of a rubber sandal with that of a wedge. If you really want the original, Melissa and Gucci are ready to fulfill your most nostalgic desires.
The summer in town of the “Don’t Look Up” actress is all about chic and casual style. Minidresses, maxi sunglasses and transparent Melissa jelly shoes are the retro-pop choice of Jennifer Lawrence who for years has no longer made a mystery of her love for jellyfish. In fact, in 2020, she also sported them in the pink version.
The British it-girl and model had foreseen this great return a few years ago, in 2020. With a lot of collaboration with Juju – the leading brand of jelly shoes – Alexa Chung once again establishes herself as a trendsetter and wears rubber sandals in one of the bolder versions than we can imagine: with the colored sock.
And if you are still not convinced … The iconic silhouette of the medusina is flanked by many models of jelly shoes: from the infinite versions of Melissa, who makes the rubber shoe her trademark, to the Gucci mules and Schutz’s colored slippers. But there is also the thong sandal by Stuart Weitzman, the crossed one by Tory Burch and the more sober slipper by Ganni.
Tags: Balenciaga, Blake Lively, Bottega Veneta, Jelly Shoes, Jennifer Lawrence