Rihanna breastfeeds in Savage x Fenty bra and boosts sales

The famous singer of Umbrellawho is expecting her second child with A$AP Rocky, unveils a whole new chapter in her fashion career. Rihanna wants to expand her empire and music is not her priority at the moment. The new collection is a testament to the boundless creativity of the singer, who continues to innovate and push the boundaries of fashion, while celebrating the beauty and daring of every stage of life.

The new Savage X Fenty maternity collection!

The pop and style icon recently launched a collection of maternity clothes within her brand, Savage X Fenty, specially designed for moms and future moms. It is by revealing herself in the process of giving the breast to her first son, that Riri announced the good news. This exclusive collection features three models of bras designed for pregnancy and breastfeeding with easy openings. There are three different shapes of bras like the delicate cotton Savage X maternity bra, the seductive floral lace maternity bra and the bold Savage Not Sorry maternity bra. The prices are accessible and are within a reasonable range of 30 to 55 euros.

And that’s not all ! The collection also includes an oversized graphic tee emblazoned with ‘Make More Babies’, echoing the bold designs that have made the brand so popular. These pieces cater to all body types, with sizes ranging from XXS to 4X.

The Savage X Fenty collection features every step of a woman’s journey!

In an exclusive statement to Vogue, Rihanna shared her vision for this maternity capsule: “The new maternity capsule aims to bring confidence and comfort to mothers at every stage of their journey”.

Aged 35, the emblematic singer of Diamonds announced her pregnancy with A$AP Rocky during her stunning performance at the Super Bowl halftime show in February. This is how they happily await the arrival of their second child, after welcoming their eldest son, RZA Athelson Mayers, in May 2022.

The Fenty Empire, family or music?

Rihanna, the multi-award-winning icon who has set the music scene ablaze since her youth, must manage her two iconic businesses alongside: Fenty Beauty, a cosmetics brand, and more recently in 2018, Savage x Fenty, a ready-to-wear and lingerie brand, demonstrating indisputable economic success.

However, in recent years, Rihanna’s focus has broadened to encompass more of her family life. In tandem with A$AP Rocky since 2021, the Barbadian-born singer welcomed her first child and revealed in February that she was expecting a second baby. This new step inevitably delayed the release of the new album, long awaited by his admirers for more than seven years.

I want it to be this year (…) honestly, it would be ridiculous if it wasn’t this year. But I just wanna have fun. I just want to make music and make music videos”, she shared at the start of 2023 in the pages of the prestigious Vogue magazine. Despite everything, in recent months, the singer has maintained artistic collaborations, including her participation in the soundtrack of the film Black Panther: Wakanda Forever in 2022 with his title Lift Me Up.

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