During both of her high-profile pregnancies, Rihanna made a lot of noise about her clothes, so it was only a matter of time before she launched maternity underwear through her lingerie brand Savage x Fenty. .
While expecting her second child, and still not saying a word about the possibility of a new album, Rihanna has just launched a new line of maternity underwear with her Savage x Fenty brand. She lends herself to the modeling game with her first child, born May 13, 2022 and nicknamed RZA, in adorable photos reminiscent of representations of The Virgin and Child, to formalize this launch on August 9, 2023.
Rihanna launches Savage x Fenty maternity underwear
During her two ultra-publicized pregnancies, Rihanna chained the stylistic audacity, with great reinforcements of apparent lingerie. And now that she is breastfeeding, it was only a matter of time before she offered lingerie suited to her new lifestyle. Now her brand Savage x Fenty presents its first maternity capsule collection “ for mums and mums-to-be “.
Inspired by the best-selling models from Rihanna’s lingerie empire, three nursing bras are available: the Savage x Cotton in a sportswear style in heather grey, navy blue or black cotton, the Florale Lace in black lace , or even the sexiest thanks to a set of additional Savage Not Sorry straps in black or lavender lace. Sizes XS to 5XL, these three nursing bras feature a full maternity sling layer for easy one-handed on and off, with a handy nursing clasp at the shoulder strap junction. Available in sizes XXS to 4XL, an oversized t-shirt that states ” Make more babies in large black letters on a white background completes the collection.
Considering how much Rihanna pours out about the fulfillment that motherhood gives her, and the jokes that her partner, Rakim Athelaston Mayers, alias A$AP Rocky, makes about the desire to create a baby products empire, there is a lot to bet that other kids launches could soon follow. The Fenty Baby era is just beginning…