Rihanna unveils the return of the Fenty x Puma collaboration with “The Avanti”, a new footwear line – Grazia

As she revealed that she had given birth to her second child just a few weeks ago, Rihanna is making her comeback on the fashion scene with her lifelong partner, Puma. Announced with great fanfare on Instagram and by press release this Thursday, September 7, the comeback of the iconic collaboration Fenty x Puma is already having the effect of a bomb. And for good reason: a successful fashion and sportswear partnership, this duo is back in business with a new and original footwear line called “The Avanti” made up of two already cult sneakers.

Fenty x Puma: a footwear line inspired by the Jil Sander archives.

With “The Avanti”, Rihanna therefore makes a resounding return to the head of the artistic direction of Fenty x Puma. Thinking head and muse of this new and original footwear line intended for young and old, she wears the two pairs of trainers with retrofuturistic lines that she imagined in collaboration with the German equipment manufacturer. Indeed, to design this unique sneaker, Rihanna immersed herself in the archives of the sports brand, and more particularly in a pair co-signed Jil Sander x Puma in 1998. The result? Two sneakers with blokecore influences that already promise to be a hit.

Fenty x Puma: a renewed and promising fashion partnership

After almost ten years, Fenty x Puma is therefore making a particularly successful revival with this exclusive footwear line inspired by the archives. A real fashion and sportswear revival for Rihanna, who collaborated with the brand from 2015 to 2018, in particular by infusing her style with the flagship sneaker of the time, the Creeper. With “The Avanti”, which will be available from September 15 in stores and on the Puma website, the singer signs her big comeback, to the delight of our style.

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