The study, conducted by UCE RESEARCH and SYNO Poland, shows that as much as 67.9 percent. of compatriots limits their spending in stores due to rising inflation and high prices. On the other hand, no restrictions are applied by 20.3 percent. respondents from a representative sample of 1057 adult Poles. However, 7.9 percent. of respondents can not say it, and 3.9 percent. – does not pay attention to it at all.
– Many public opinion polls, for example at the beginning of this year, showed that Poles are starting to gradually reduce their expenses in storesbut this percentage was slightly lower than it is now. Now we can see in the market that this trend is intensifying. Consumers, contrary to what is commonly said, do not earn more. If their situation with wages has improved, it was in sporadic cases, and the prices in stores, however, went up significantly. And customers see that they have to pay more for the same purchases than before – comments economist Dr. Krzysztof Łuczak.
According to GUS data, retail sales in September this year. was nominally by 11.1 percent. higher than in the same period last year In constant prices, it increased by 5.1%, as emphasized by Dr. Urszula Kłosiewicz-Górecka from the Polish Economic Institute. He adds that households spend more, but the economic utility of their purchases is not growing. Is it unfavorable phenomenonwhich usually limits consumers’ willingness to buy. This is confirmed by the results of the above-mentioned tests. According to the expert, the reduction of expenses by Poles is related to worries about their own budgets. This is especially understandable in the context of the announced further price increases, including gas and electricity, which affect how much we pay for various items and services.
– The situation with reducing expenses in stores will not change quickly. Rather, you have to be prepared for that it will only get worse. When Poles exhaust their savings on second-hand goods, they will be forced to save for those that are most important to them. In my opinion, we are just entering this stage. The above situation may have a wide impact on the retail industry and the economy. Retail chains, recording lower sales, will gradually increase prices to compensate for the losses. I have no doubts about it – adds Dr. Łuczak.
Looking at the age of the respondents, it can be concluded that reducing spending in stores is visible primarily in the group of people aged 56-80 – 73.1%. On the other hand, taking into account the monthly net income, this applies mainly to compatriots earning less than 1 thousand. PLN – 78 percent. Next are the respondents who earn 1000-2999 PLN – 72.5 percent. At the end of the list are Poles declaring over 9 thousand. PLN – 45.8 percent. However, taking into account the size of the place of residence, the limitations are usually decided by respondents from cities with more than 500 thousand. inhabitants – 70.6 percent. The next are people from towns with 5 thousand. up to 19 thousand population – 69.3%
– In large cities, Poles earn more and are often in a better financial condition than people in smaller centers, especially in villages and small towns. And yet it can be seen that here the situation has turned a lot. This is a really serious problem. On the other hand, looking at it regionally, it can be seen that the greatest savings were made by the inhabitants of the voivodeship. Podkarpackie, Greater Poland and Silesia. This shows that savings are made not only in less affluent regions, but also in those slightly better off – analyzes Dr. Krzysztof Łuczak.
The respondents also indicated on which categories they save the most. The list opens with clothing items – 38.7 percent. Then there are alcoholic beverages – 33.3 percent, and then – sweets and snacks – 32.7 percent. According to Dr. Łuczak, Poles began to make more thoughtful purchases. They mainly save on what is not their first need. The expert also has the impression that excessive consumerism, which was especially observed before the pandemic, has slowed down among his countrymen.
– Second-hand shopping, including clothing, is becoming popular. Their advantage is not only the low price. By extending the usefulness of things, their negative impact on the environment is reduced. Consumers’ search for cheap offers means a shift towards discount stores, which are already a leader, controlling over 33 percent of the market. FMCG market – says an expert from the Polish Economic Institute.
At the end of the above-mentioned the list includes products such as coffee and tea – 6 percent, soft drinks – 9.1 percent. and household chemicals – 9.8 percent. As Dr. Kłosiewicz-Górecka sums up, consumers try to limit the consumption of alcohol and food products that do not fit into a healthy lifestyle. On the other hand, the level of pleasure products, such as coffee and tea, remains high. The same applies to hygiene measures, classified as basic necessities, ensuring health safety during a pandemic.