An online gaming platform and game creation system with over 70 million daily active users Roblox It is actually a virtual country in itself.Even so, we were surprised to find out that the Italian performance car brand Automobili Lamborghini Choosing Roblox as the premier venue to invite the public to view their all-electric vehicles Ultra GT Launcher Up close and personal… players are even promised the chance to drive the dual-motor Gran Turismo 2+2 concept car long before it hits the market.
Lamborghini originally debuted the Gran Turismo 2+2 concept at Monterey Car Week, a design intended to introduce the Ultra GT into a new segment for the Italian automaker. But the real-life event attracted an audience traditionally associated with concept presentations and traditional unveilings, Lamborghini Lanzador Lab: Official Design and Driving Experience Something brand new is available on Roblox, allowing “attendees” to tour a replica of the Lamborghini Automobile Museum online, then design and customize their own digital launcher through Lamborghini’s Ad Personam personalization program, turning the race into an in-game experience.
Automobili Lamborghini Design Director Mitja Borkert believes the Roblox platform is just another viable social platform that gives car brands the opportunity to connect with a generation that is already accustomed to attending events and participating in experiences hosted entirely online and in virtual environments.
this Lamborghini Lanzador Lab: Official Design and Driving Experience To the older generation, this may seem like a childish novelty.But consider that we’re several generations in now and there are already millions of racers driving thousands of cars in the game, e.g. force horizon and grand tour. Long before the Lanzador concept enters production in 2028, Lamborghini may have been one step ahead and found a ripe opportunity to connect with future car enthusiasts.