The perception is that Friedkin’s initiative is aimed at benefiting not only the club but also the city and the fans
Maybe the Lazio fans, even for reasons of typhus, will not admit it easily, but the Pietralata project for the new Roma stadium brings together almost all Roman citizens, not just Roma players. Because, compared to the past, there is the perception that this is really a project for the city and within the city, that there are no cathedrals in the desert and that, perhaps, it can be a stimulus in restarting Rome too often, in the recent years, left to itself.
Pietralata, the neighborhood of the last so loved by Pasolini, can’t wait. Here the pools often used by Federnuoto are already considered a heritage, let alone a stadium. Pietralata can’t wait to open up to football and to the world: new jobs, new services, new limelight. There is no inhabitant, in this populous and popular soul of Rome just 7 kilometers from the Colosseum, who does not look with curiosity and optimism at the new stadium that the Friedkins want to give to the club for its 100th anniversary. The area will be redeveloped, there will be new services and existing ones will be implemented: this is also why the neighborhood said yes and the emotion is felt in the air.
And the other areas? It is clear that in a city with over three million inhabitants there are many sensations, impressions. In the past, however, the Tor di Valle project, which was also modern and well thought out, did not warm hearts. The causes? First of all Pallotta and his managers have made a mistake in communicating, making the plant owned as the one and only priority of their management. And this, of course, did not appeal to the Romanists. Then there was the whole political question, the alternating mayors, the changing project, the troubles of Luca Parnasi, at the time a partner of Pallotta himself and the distrust of a city that saw a quadrant completely upset without the rest of the territory went after him. This time it is not so: the stadium will be there, something will be built around it, but there will be no revolutions.
The green impact
Among other things, the Friedkin, since their inauguration, have wanted to underline how the green impact of the stadium and everything that will arise next to it must be sustainable. For the president of Rome, the environmental issue has always been very important, so 3 thousand trees will be planted around the stadium, but many other things will also be done in this sense. The plant will be green and highly energy efficient. Having then the possibility to get there by public transport, the use of cars will be reduced: less traffic, less smog, less noise pollution.
And then there is all the commercial talk: having a stadium owned will significantly increase the club’s revenues. The name to be given to the facility, the sponsors who will queue up, the shops open all year round as well as the facility itself, which will be able to host other events in addition to the Roma matches. Important money, necessary to make the leap in quality also in terms of revenues and marketing.
Finally, the cheering. For such a passionate supporters as the Roma one, having a stadium with the attacking stands, without an athletics track and less dispersive than the Olimpico, can be an added value of at least ten points per championship. If not more. Well, maybe the Lazio people will not like this, but for the rest they too, while not saying it openly, may think that a plant is really positive for the capital. Waiting, then, to have theirs too: a city like Rome has every right to it.
October 4, 2022 (change October 4, 2022 | 5:59 pm)
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