Rosso Valentino, the birth of a legend in a haute couture book

The countdown begins for the release of a great collector’s book to give, or treat yourself, for the fall. It is about Valentino reda volume published by Assouline ed entirely handmade in the atelier of the iconic fashion house. The protagonist is the unmistakable color associated since 1985, date of baptism, with the name of its creator, the lord of fashion Valentino Garavani, whose ninety years have recently been celebrated. And whoever thinks you are talking about a single brilliant shade is making a mistake, as over the decades Valentino red has been declined in a palette of over 550 shadescounting only the couture creations.

& copy; Maisonvalentino

© Maisonvalentino

The Assouline collector’s book was born with the intention of retracing, through words and images, the history of the brand, digging into the archives with the lens of its most recognizable color. Its evolution is told, starting from the roots, that is the visual encounter of Valentino, still a student, with a woman’s dress, at the Barcelona Opera, whose bright red literally thunders the budding designer. The elaboration of the nuance become the more desired by divas and first ladies of the last forty years, even more so if on sumptuous evening dresses. The path of Valentino red it continues like this up to the current creative direction, that of the acclaimed designer Pierpaolo Piccioliwhich in the footsteps of the founder of the high fashion house has coined a new powerful color: the Valentino Pink Pp.


Pierpaolo Piccioli: Valentino in my opinion

by Pierpaolo Piccioli

“This book is not a retrospective, not a celebration, not even a guide,” he said Piccioli, who came to the creative direction of Valentino in 2008 together with Maria Grazia Chiuri And He has been alone at the helm of the brand since 2016. “This time, we wanted to know how many red dresses we had, how much Valentino red is present in each of the creations in the archive. The book can therefore be read as an answer to this question or the beginning of something more. What is certain is that none of this could have happened without the incomparable genius of Valentino himself and without the work, dedication, perseverance and talent of every single tailor who has transformed our ideas into reality ” .

& copy; Maisonvalentino

© Maisonvalentino

Anne Hathaway and Valentino Garavani in 2011 & nbsp;

Anne Hathaway and Valentino Garavani in 2011

From Valentino red to Pink Pp

The vibrant shade of shocking pink conceived by Pierpaolo Piccioli has at least one aspect in common with Valentino red: it is irresistible. From the Parisian fashion show in the spaces of the Carreau du Temple, which in March unveiled the collection for next autumn winter, Pink Pp dresses women of all ages and builds, from Nicola Peltz to Glenn Close, from Zendaya face of the maison to Laura Pausini to the Eurovision conduction, up to Lizzo or Anne Hathaway at the Cannes Film Festival. The list is very long, everyone is competing for the fluorescent pink from the double p. Pierpaolo Piccioli admitted that obtaining a similar result would not have been possible without going through the study of color that is the brand’s DNA.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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