Samsung had 14.4% of the smartwatch market in 3Q2021. It paid off to abandon Tizen

Counterpoint market for smartwatches 3Q2021 Apple Samsung Amazfit

In the third quarter of 2021, 16% more smart watches hit the global market than a year earlier. Among the manufacturers, Samsung gained the most, changing the operating system in watches from Tizen to Wear OS.

Counterpoint Research reported data on the global smartwatch market in the third quarter of 2021. This as a whole grew by 16% year-on-year, however, not every manufacturer of smart watches has reason to be satisfied. For example, a company Apple, which is still the leader of the ranking, lost a lot. The Apple Watch share shrank from 28.0% in 3Q2020 up to 21.8% in the past quarter. He gained a lot for this Samsungwhich has attained a market share of smartwatches at 14.4% (9.9% a year earlier).

In the case of Samsung, the abandonment of the system turned out to be a positive result Tizen and transition to a system created jointly with Google Wear OS 3 with interface One UI Watch. At this point, it is worth adding that the watches from the Galaxy Watch4 are currently the only devices that run the latest version of Wear OS. On the other hand, Samsung’s success also became the success of this system, whose market share increased from 3.2% a year ago up to 17.3% Nowadays.

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Samsung fared better than expected in the third quarter. While shipments of the Galaxy Watch 4 series were significantly higher than expected, more than 60% of all shipments were sold in North America and Europe, where the share of mid- and high-end models is high. To further increase its market share, Samsung is expected to introduce inexpensive models within 2-3 years to reach the rapidly growing Asian market. One-third of smartwatches sold in the third quarter of 2021 were priced below $ 100.

Said Sujeong Lim, senior analyst at Counterpoint Research

Brand closes the podium Amazfitwhich owes it to its growing popularity in Europe. In the third quarter of 2020, the company was number two in the global smartwatch market Huawei. A year later, the watches of the Chinese manufacturer accounted for 5% of the market, which allowed it to take the last place in TOP5.

Counterpoint smartwatches 3q2021

When it comes to operating systems in watches, he was in first place in the last quarter watchOS (21.8%), which lost over 6 percentage points. He gained for it Wear OS, present on 17.3% of watches delivered to the market in 3Q2021.

Counterpoint OS watches 3Q2021

Look: Bemi Sport, Fun and Kid: smartwatches for children, with SIM and GPS, available in Poland
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Photo source: Telepolis, Counterpoint

Text Source: Counterpoint Research

About Alex Marcell

He likes dogs, pizza and popcorn. Already a fanboy of Nintendo and Sony, but today throws anything. He has collaborated on sites and magazines such as GameBlast, Nintendo World, Hero and Portal Pop, but today is dedicated exclusively to Spark Chronicles.

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