Max Mary’s Spring-Summer 2022 collection brought us to the 1950s by the writer Françoise Sagan and the rebels of the Beat Generation. The show featured classic workwear in luxurious prêt-à-porter style. The collections featured world-class models such as Irina Shayk, Gigi Hadid and Cara Taylor. Among them was actress Zazie Beetz, the sixteenth recipient of the “Max Mara Face of the Future Award” in recognition of both her acting and personal style.
The longtime creative director of the brand, Ian Griffiths, revealed that when creating the spring-summer collection for 2022, he was inspired by the free, Beatnik style of the French writer Françoise Sagan. Sagan’s debut, “Hello Sorrow,” published in 1954, is one of the most important books of the 20th century, successfully filmed by Otto Preminger.
The style of Françoise Sagan, a girl from the beatnik generation, alluded to the classics of working class clothing and was an expression of rebellion against bourgeois traditions. This is Saganka’s style that Griffiths interprets in the Max Mary collection for the spring-summer 2022 season.
Tank tops, jeans with contrast stitching, sharp leather bomber jackets and coats dominated the Milan show, all paired with boys’ sandals with thick crepe soles.
The color palette was similarly utilitarian: the shades of sand and tan were combined with the colors of navy blue and black, which, enriched with yellow and orange accents, brought to mind sunny beaches. The collection also includes denim, which appeared in the form of matching sets, jackets and dresses. The use of this youth material was reminiscent of teenage rebellion and classic sophistication.