Smartphones take us almost 5 hours a day on average. Annie’s App report shows a worrying trend

Smartphones take us almost 5 hours a day on average.  Annie's App report shows a worrying trendIn 2020, the UK regulator Ofcom conducted a study which found that the average person in the country spends more than 5 hours and 40 minutes a day watching TV. This is 47 minutes more than in 2019. However, our device-related habits are changing, which is why we are more and more willing to reach for smartphones that are always ready to work in any place. Does this mean that we now sit in front of small phone screens and stare at them as we did at the TV a few years ago? Yes, although at the moment the average time of using the said mobile device is lower and amounts to 4.8 hours. It cannot be denied that the result was due to the limitations of the pandemic, which forced us to look for new forms of entertainment, work and communication.

Smartphones take up almost 5 hours every day, according to a new study. The biggest time eaters today are TikTok, YouTube, Netflix and hyper-casual mobile games.

Smartphones take us almost 5 hours a day on average.  Annie's App report shows a worrying trend [1]

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Back in the day, laptops were considered to be truly “personal” devices that the user could carry with them at all times. This was the case years ago, and today smartphones are called the most personal mobile equipment. With their help, we contact our friends, work, make payments, relax, and even sign contracts for the use of various services. It is a kind of user life management center. No wonder that we are more and more willing to reach for our terminals in our pockets. According to an App Annie survey, in 2020 we stared at smartphone screens for as much as 4.8 hours each day. Globally, consumers download as much as 435 thousand for their devices. application per minute. It’s not everything.

Smartphones take us almost 5 hours a day on average.  Annie's App report shows a worrying trend [2]

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Over 320,000 people passed through stores with applications for smartphones every minute of 2021. dollars, which is a 20% increase over 2020. Advertisers estimate that in 2022, in-app advertising revenue will reach $ 350 billion. In 2021, it was “only” $ 295 billion. The most popular are the so-called quick games with micropayments, which allow you to conduct sessions lasting several minutes. With the growing importance of smartphones in our daily lives, 4.8 hours in front of screens seem to be just a humble start.

Smartphones take us almost 5 hours a day on average.  Annie's App report shows a worrying trend [3]

Source: App Anie, BBC


About Alex Marcell

He likes dogs, pizza and popcorn. Already a fanboy of Nintendo and Sony, but today throws anything. He has collaborated on sites and magazines such as GameBlast, Nintendo World, Hero and Portal Pop, but today is dedicated exclusively to Spark Chronicles.

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