In the particular website opened by Microsoft specifically to plead the cause ofacquisition of Activision Blizzardthe Redmond house specifically refers to the fact that However, Sony and Nintendo will remain market leaders even after the closing of the operation.
We saw yesterday the official page dedicated to the acquisition of Activision Blizzard by Microsoft, which reports various information and serves above all to advertise the alleged benefits that should go to users from this.
Basically, it is a kind of promotional spot that serves to “beckon” the antitrust control bodies that are evaluating the operation.
On the other hand, it is also a due institutional response, given the doubts raised by the FTC in the USA and CMA in the UK, which are strongly fueled by the words and deeds of Sony’s CEO, Jim Ryan, who is particularly concerned about the possible positive outcome of the ‘acquisition.
The information reported by Microsoft must therefore all be weighed in view of a real one promotional push, for this reason they seem to have extremely positive consequences for everyone. In particular, it is curious to note how the position of the competition is valued at the top and how, on the contrary, the weight of an Xbox-Activision Blizzard conglomerate is estimated to be lower.
According to the document, the acquisition would bring “benefits to the entire industry” and could lead to “greater competition in traditional gaming, where Sony and Nintendo would remain the largest”. Although the question is probably likely, at least as far as hardware sales are concerned, it is not easy to evaluate in perspective how things could change, also because the combined income between Microsoft and Activision Blizzard would bring the new conglomerate in a certainly different position than Microsoft Xbox alone.