Spring summer 2023 advertising campaigns: the most beautiful fashion ads

Beginning of the year. Time for good resolutions, to sow, to set goals. But it’s also time to think about the summer season, which will come, as if by magic, to cheer us up. Spring is coming! Fashion already gives emotions because these are days of putting on the air of spring summer 2023 advertising campaigns. We have collected some of the most beautiful ones.

spring summer 2023 advertising campaigns

The Boss SS 2023 campaign with Naomi Campbell.

The BOSS nostalgia campaign

Be your own BOSS. Exactly one year after the 2022 brand refresh, BOSS connects more closely with its community and explores the meaning of its claim, telling the stories of its protagonists. The talent chosen for the campaign comes from various backgrounds and share their personal stories to inspire others. From the supermodel Naomi Campbell, to the Colombian singer Maluma. From supermodel Gigi Hadid, to tiktoker Khaby Lame. Up to the tennis player Matteo Berrettini. Their stories, immortalized by photographer Mikael Jansson, are accompanied by emotionally engaging narratives that tell the different personal paths of the protagonists of the campaign. But that’s not all.

Gigi_Hadid_girl-BOSS-advertising campaign

The Boss SS 2023 campaign with Gigi Hadid.

The famous personalities involved in the campaign are many (photographers, entrepreneurs, spokespersons for social causes) and all will tell their personal stories on Instagram wearing BOSS SS23 sweatshirts. Everyone will join the social campaign and share their stories via videos. Following the trend of TikTok Just a kidthe video will show a childhood photo that mirrors the current scene. All users and fans of the brand will be able to get involved thanks to a dedicated Instagram filter, through which they will be able to share personal stories.

spring summer 2023 advertising campaigns

The Versace Spring Summer campaign starring Emily Ratajkowski shot by Mert Alas & Marcus Piggott.

The Spring Summer 2023 advertising campaigns

H&M had thought of inaugurating the year 2023 with a campaign entirely dedicated to its new line move with exceptional protagonists such as Nadia Nadim, one of the best women’s soccer players of the moment. Next to the football champion: Zlatan Ibrahimović. Sport aside, the fashion system now wants to speak with its own codes. And he retraces his steps with very fashionable adv campaigns that have equally experienced testimonials as protagonists. With one exception: BOSS.

spring summer 2023 advertising campaigns

The Miu Miu SS 2023 campaign starring Emma Corrin.

The most beautiful fashion campaigns

What is the function of fashion? And what is its place in everyone’s life? There Miu Miu Spring Summer 2023 campaign, as well as the prêt-à-porter collection, try to answer these questions. In doing so, both also illustrate the profound impact that the wardrobe can have on human existence, as a form of self-expression that infinitely enhances life. The story, photographed by Zoë Ghertner, is an exploration of character starring interdisciplinary talents such as Emma Corrin or Quintessa Swindell. What if Versace for next season, focus on the face of Emily Ratajkowski and on black or bold colors, Givenchy choose Kendall Jenner. In a clash between American and French aesthetics, between Parisian elegance and the ease of American sportswear.

In the gallery above the 10 most beautiful fashion advertising campaigns.


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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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