Strava, the social network for tracking sports activities, makes common cause with the music streaming service Spotify and integrates it directly into the application.
The Strava app benefits from Spotify functionality
From now on, users of Strava, the leading subscription platform for connected fitness, according to the manufacturer, can use the Spotify music streaming service directly in the application. The two companies are entering into a partnership that will integrate directly with Strava’s recording feature.
“Users* will no longer need to leave the Strava application to listen to a song or an episode of their favorite podcast. The integration makes it easier for free basic and premium members of Spotify and Strava to switch between apps,” the press release states.
The Spotify widget now appears on the Strava recording screen as a musical note icon. After a single login, Strava directly catalogs the music. After that, you get an overview and special playlists.
“Integrating with Strava is another step we’re taking with our listeners* to allow them to seamlessly connect with the music and audio content they love. » reveals Ian Geller, vice president of business development at Spotify.
The update is already integrated into the latest version of the Strava app. As part of the collaboration, Strava will take over the popular workout playlist on Spotify starting April 20 and then offer a curated playlist there.
Interesting stat on the side that Strava and Spotify share: according to Spotify, “I’m Good (Blue)” by Bebe Rehxa and David Guetta, “INDUSTRY BABY” by Jack Harlow and Lil Nas X, and “Unholy” by Sam Smith and Kim Petras are among the most streamed workout songs worldwide in the past month.