the appointments of Friday 7 October

Friday October 7 the second day of LuBeC – Lucca Cultural Heritage will offer the public a rich schedule of events dedicated to culture and innovation.

Today at 11 at LuBeC Michele Coppola, director of the Gallerie d’Italia, for the 2022 recognition that LuBeC awarded to the “Gallerie d’Italia”, the result of the vision of Professor Giovanni Bazoli – President Emeritus of Intesa Sanpaolo – for having restored prestigious artistic heritage to the enjoyment of Local Communities, thus contributing to acting as an institutional and civil reference.

Tomorrow begins at 9 with the laboratory Stories, places and materials for the enhancement and accessibility of places of culture, edited by AudioGuide and Noè. Designers, graphic designers, illustrators, audio guide experts and digital printers will illustrate what has been done in terms of enhancement and accessibility in various places, such as museums, national parks and city paths.

Three researches illustrated in the morning. At 10, the research will be presented Art Bonus: relational dynamics and distribution on the territory from 2014 to todayin collaboration with Ales – Arte Lavoro e Servizi Spa and MiC – Ministry of Culture, aimed at understanding the evolution of relations between patrons and beneficiaries in terms of local roots and continuity of disbursements.

Research on the new authorship under 35, created by Promo PA Foundation with the collaboration of AGIS and MiC Entertainment Direction. The director will present the results Francesca Velani and the researcher Francesca Dell’Omodarme.

After the opening speeches of Elena Pianeadirector of Heritage, Institutions, Cultural Activities and Sports of the Tuscany Region and of Marco Parripresident of Federvivo and general manager of the ORT Foundation, will follow a debate on gender hybridization and digital audiences with Rosa Maria Di Giorgi, deputy of the Commission for Culture, Science, Education, e Ada Montellanico, vice-president of the Higher Council of Entertainment of the MiC and President of the Italian Jazz Federation. On the policies for the new authorship, a comparison between Antonio Parentegeneral manager of the Entertainment; Luciano Messipresident of ATIT – National Association of Traditional Theaters; Luigi Cristoforettigeneral and artistic director of the National Dance Foundation / Aterballetto.

The presentation of thesurvey dedicated to the accessibility of museums conducted by the Emilia-Romagna Region with Promo PA Foundation. They will talk about it, with some museum sector executives and accessibility experts, Annalisa Giachi, coordinator of OReP – Recovery Plan Observatory and research manager of Promo PA; Maria Rosaria Lo Muziocoordinator of public works and safety planning of the General Direction of Museums of the MiC; Emanuela Daffra, at the head of the Lombardy Regional Museums Directorate; Elena PianeaDirector of Heritage, Institutions, Cultural Activities and Sport of the Tuscany Region e Vincenzo Santorohead of the Culture and Tourism Department of ANCI.

At 10.30, instead, distance learning is discussed, comparing the experiences of the School of Cultural Heritage and Activities Foundation with those of others top player of the sector, such as the Polytechnic of Milan, the University of Naples Federico II and the Roma-Tre University. After the opening speeches by the president Gaetano Scognamiglio and the director of the Foundation Alessandra Vittorinithey will discuss: Martina De Luca and Emiliano Diamantiin charge of Training and Web learning of the Foundation; Tania Melchionnaof the Federica Web Learning of the University of Naples Federico II; Susanna Sancassani, of the Politecnico di Milano; And Gino Roncaglia, of the Roma Tre University. The meeting is visible in streaming on

Friday also continues there‘International Summit of Immersive Experience – introduced by the mayor of Lucca Mario Pardini and the president Gaetano Scognamiglio – a reflection on technologies to support culture and on new forms of mediation and involvement of the public. Among the guests: the director of the Uffizi Galleries Eike Schmidtwho will present his idea of Uffizi of the future. They will talk about the intertwining of culture and technology in the Museum Cajetan of Jesusartistic director of ChinaMuseum International (CMI), e Maaike Verberk, director of DEN, the Dutch institute for the digital transformation of culture. They will speak on the role of technologies in particular Andrea Gimbo And Riccardo Rovellirespectively Business Development Manager and Regional Manager of ST Engineering Antycip, specialized in virtual and augmented reality. Lieven Bertels, Marketing Manager of International Barco, will talk about immersive storytelling. The video artist moderates the meeting Stefano Fake and the writer Luca Nannipieri.

The reflections will also continue in the afternoon, which will be dedicated to the main experiences of collaboration between creatives, museums and businesses. Maria Grazia Matteipresident of the MEET Digital Center in Milan, will illustrate the new frontiers of digital art. Markus Löeffler, scientist who converted the former Leipzig power plant into the Kunstkraftwerk video art museum, will talk about the potential of the metaverse in museums. Some digital professionals will discuss about art and technology: Elisabetta Rotolo, CEO and founder of MIAT – Multiverse Institute For Arts And Technology in Milan, the world’s first creative and educational hub for immersive arts and emerging technologies; the director of the DEN Maaike Verberk; And Franco Losi, CEO and co-founder of Cinello, a company that produces digital copies of works of art. He will talk about hybridizations between museums and virtual worlds Maria Teresa Dal Bò of the Gallerie dell’Accademia in Venice, a body that recently launched the project TeensLabaimed at young people to create connections between real and virtual experience.

They will discuss the renewal of public engagement Ruggero Sintonipresident of the National Association of Permanent Theaters of Contemporary Art; Cristina Scalettipresident of the Toscana Spettacolo Foundation; Gianluigi Porro, president of the Piemonte dal Vivo Foundation; And Davide D’Antoniomember of the board of directors and coordinator of the funding table of C.Re.S.Co.

Over the course of the day, many will be held meetings organized by the MiC dedicated to new ways of enhancing cultural heritage and involving the public, also through the most advanced digital tools. Among the many scheduled appointments: at 10.05, Elisa Napolitanoofficial of the Educational Services of the National Archaeological Museum of Naples, will present the second chapter of the historical themed video game Father and Son – The Game 2, which with the first edition has collected over 4.5 million downloads. Still on the subject of gamification, the second part of the workshop will be held at 10 am Enhance having fun: Gamification in museumsby the National Archaeological Museum of Naples, the Royal Museums of Turin and the Royal Palace of Genoa, in which some video games made for the MiC museums will be presented.

At 11.25, there will be a discussion on the work of inventorying and online publication of the documentation of the asylum of Maggiano, kept in the State Archives of Lucca.

In the afternoon, again by the MiC, he will present himself Taras and the gifts of the sea“Phygital exhibition” by the MArTa – National Archaeological Museum of Taranto in collaboration with the University of Foggia. The director of the MArTA will talk about it Eva Degl’Innocenti.

We will also discuss the multimedia path created to enhance the mausoleum of Cecilia Metella, Castrum Caetani, Villa dei Quintili and Santa Aria Nova, by the Appia Antica Archaeological Park. A project that used technologies such as video mapping, holographic projections of characters and virtual reality for the reconstruction of historical environments. Among the guests, the director of the Archaeological Park Simone Quilici.

Paolo De Gasperis from Explora – Children’s Museum of Rome, e Mara PontissoPA-Appia official archaeologist, will tell Appia Adventurean educational video game for the Villa dei Quintili.

The “Touch and Sound Tour” app of the Archaeological Museum of Medma-Rosarno will also be presented, designed for the blind and deaf but aimed at all users with difficulties of use. He will talk about it, among others, Fabrizio Sudanohead of the Superintendence of Archeology, Fine Arts and Landscape for the metropolitan city of Reggio Calabria and the province of Vibo Valentia.

From 3 pm the project will be presented Experience Europe!, funded by the European Union, to present some examples of how Europe, through the EU Cohesion Policy in Tuscany, has a concrete impact on the quality of our life. The meeting will see the participation of those who have benefited from the funds of the Cohesion Policy, stakeholders, communicators, representatives of the PA and SMEs. Will open Annalisa Giachi, coordinator of the OReP – Recovery Plan Observatory and research manager of Promo PA Foundation. Among others, the following will participate in the debate: Matteo Biffonipresident of ANCI Toscana; Serena Barilaro, president of the Sharing Europe association, a non-profit organization of communicators of European projects; And Camilla Bianchi, coordinator of the National Union of Municipalities and Mountain Authorities of Tuscany.

We will also talk about good practice in the use of European funds in Tuscany, as in the case of the “Lunigiana Land Art” project or the Pecci Center for Contemporary Art.

Of “revenge tourism“And sustainable tourism will discuss, from 15.30, the exponents of the territories involved in the enhancement and promotion of Italian tourist destinations, within a strategy similar to the objectives of the 2030 Agenda. They will talk about it, together with some mayors: Ioletta Corn On The Cobgeneral manager of Promo PA Foundation; Christian Housepresident of Destination Tourist Emilia; Francesco Tapinassidirector of Toscana Promozione; Jessica Anais Savoia, Project Manager of the INSUBRIPARKS project; and Elisa Bruttiniscientific director of the Sienese Museums Foundation.

THEFree meetings with booking on the site

All the appointments will also be visible in streaming on the LuBeC YouTube channel.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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