The beauty brands of the stars, which are the ones launched in 2022

To close the year, literally, with a flourish Serena Williams, who fresh out of tennis, a sport in which she was literally a phenomenon by winning everything, has decided to launch her own beauty brand. Is called will perform and is mainly dedicated to the well-being of athletes, in fact, it offers products that help recovery after activity and training. Taking advantage of his personal experience, he wanted to create an innovative line to relieve muscles, thus improving performance, with a targeted post-workout routine.

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The tennis player is therefore only the last of the celebrities who in 2022 have decided to become entrepreneurs in the cosmetics and wellness sector, a real “epidemic” which in recent years has been infecting more and more stars, especially American ones, not always making inroads into the hearts of increasingly skeptical consumers. But after a decidedly sparkling 2021 from the point of view of launches, this year did not want to be outdone anyway.

Celebrity beauty brands launched in 2022

Making a brief summary, in the last 365 days we have seen it come to light Le Domainethe highly anticipated brand of Brad Pitt dedicated to genderless luxury skincare, which, as the name suggests, has its roots in France so loved by the actor, owner of the Château Miraval vineyard: from the waste of the wine he produces, in particular from the skin of the grapes, which we know how to be prodigious, this prestigious line is born.

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Three high-sounding names in American music we find those who have tried to carry on their projects, such as Ariana Grande with his rem beauty dedicated to makeup, which however has not yet fully convinced so much for quality and image, e Lady Gagawho re-launched her House Labs just three years after birth. Those who were born under a lucky star, on the other hand, are the Keys Soulcare Of Alicia Keys, to remain in the musical field, dedicated to the care of the skin of the face and body, but more generally to psychophysical well-being, inspired by the careful and balanced lifestyle of the artist. The purple packaging then does the rest, making the brand particular and unique. Among other things, one of the few of its kind also available in Italy, exclusively from Douglas.

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The team of singer-entrepreneurs, already led by Rihanna, Jlo and Selena Gomez, is therefore expanding, and with its Rare Beauty is making sparks, also welcoming Gwen Stefaniwhich in 2022 landed on the market with GXVE, makeup brand. It couldn’t have been otherwise since the artist has always had a super recognizable signature look and a very well-defined style, between graphic eyeliner and red lips, which can finally be copied with the products designed and approved by her herself. Scarlett Johansson instead he debuted with The Outsetdedicated to the minimal skincare routine that exactly follows his habits, while Winnie Harlow with cayskin, an inclusive line of sunscreens, designed to be easy to use even by the darkest complexions, who often underestimate the damage of the sun’s rays or who don’t protect themselves due to the whitish halo left by creams with SPF. And then there is Courtney Coxwhich perhaps inspired by her friend Jennifer Aniston and her LolaVie, launched Homecourt mainly dedicated to the home but also to the beauty of the hands.

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Strangely, it was still missing from the appeal, but in 2022 it made up for it: Kate Moss she reached out to other celebs with Cosmos, which currently has three skincare products, two teas and a scented mist. Great attention is also paid to the extremely elegant and refined packaging. Another model that has entered the business is Hailey Bieberbeauty trendsetter in all respects, which as he had already announced at the end of last year launched Rhodeskin, from its middle name, extremely minimalist in concept and packaging, but with exactly everything we need to achieve its now famous glass skin. Too bad he had to face a lawsuit due to the homonymy with the Los Angeles fashion brand.

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A fate also befell a Kim Kardashianwhich after having paused (or perhaps closed forever) KKW Beauty and KKW Fragrance, here it is with a new skincare brand, Skkn by Kim, a name all too similar to a salon in Brooklyn (SKKN+), with annexes and connections. Design packaging designed to be displayed and multi-active and strong formulas, studied by Kim herself, who has been suffering from psoriasis for 15 years. Everything the Kardashian-Jenners touch turns to gold, influencing and making relatives jealous: even Travis BarkerBlink 182 drummer as well as husband of Kourtney Kardashian, entered the beauty world with Barker Wellnessor skincare products based on CBD, an ingredient derived from hemp that is prodigious for the skin.

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The last but not the leastetcp the pair of spouses Elbaformed by the model Sabrina and the actor Idris, and in July of the year they arrived on the market with the line S’ABLE Labs, consisting of three skincare products made with natural ingredients from East Africa. The brand is part of a well-being project that the two started by opening The Hub by S’ABLE Labs website in 2020, dedicated to relationships and personal growth. Who will it be in 2023?

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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