the case broke out in Rai – Libero Quotidiano


There Rai he is right to have retained the free-to-air broadcast rights to the World Cup in Qatar, but the post-match program “World Cup Club” is a total flop. What emerges from the audience data still in force in the first two TV channels, is written today in an article in Il Corriere della Sera. Obviously, this World Cup in Qatar presented more than one problem: the placement during the full “guarantee season”, in November, and the not exactly very happy times, make the management of the schedules a little complicated, and after the match The club of the World Cup causes ratings to collapse. But if we will only know at the end of the tournament whether Rai has done well or not in spending the 180 million on the subject of rights, for now, despite the somewhat slow start in terms of ratings and our national team which does not participate in the Coppa del World, attracting an average young audience isn’t a bad deal. Of course, it would then have to be held back.

Enterprise Morocco, Sabiri and Aboukhlal sink Belgium

2.2 million viewers in daytime games 11-17

At the moment there are over five million Italians (5.3 million to be precise) who are following the FIFA 2022 World Championship on the first public service network, just over a quarter (25.6% share) of the total audience of the prime time (reaching 21 million viewers during the period in prime time). Viewers of matches in daytime (in the double appointment at 11 and 17) are 2.2 million, 19% share, to revive the otherwise moribund ratings of Rai2.

Croatia-Canada 4-1: brace for Kramaric

Brazil-Serbia the most watched match

As with every World Cup, attention is destined to grow: on Thursday evening, for example, Brazil-Serbia, the most watched match so far, gathered 6.6 million spectators (30% share), not far from the results obtained. in the summer of 2018, from Russia 2018 broadcast, always at the same time, on Canale 5. The other advantageous element of the World Cup is that its audience is mainly made up of men (over 33% share), young or very young (best share between 15 and 24 years, 33.4%), with good levels of education (30% university graduates). But there are also children (over 30% share), to mark an intergenerational listening.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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