The CCC Group relies on

The change in consumer behavior, accelerated by the coronavirus pandemic, is pushing fashion brands to update their strategies and follow an increasingly demanding customer. The updated strategy with the perspective of 2025 was also presented by the CCC Group, the owner of the following brands: CCC,, Modivo, HalfPrice and DeeZee.

In 2025, the share of the Group’s online sales is expected to amount to at least 60%. – We assume that this is a conservative goal. The past years have shown us that customers are more and more willing to buy online. We are back to normal, our stores are open and consumers continue to buy online. That is why we are investing heavily in this channel, in mobile applications, introducing new websites and constantly expanding our on-line product offer, argued Marcin Czyczerski, President of the Management Board of the CCC Group, during the presentation of the strategy.

In 2025, the Group intends to achieve a consolidated EBITDA profitability of over 12%. There are also plans to triple the Group’s annual revenues compared to the year ended October 31, 2021 and the share of revenues from new product categories, apart from footwear, of at least one third. – We started with shoes and accessories. Now we are in the phase of a strong expansion in clothing, and there are more lifestyle categories in the queue – emphasized Karol Półtorak, Vice President of the Management Board for Strategy and Development of the CCC Group. The point of reference for the Group is primarily the level of customer satisfaction.

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Business under the CCC banner in 2025 is to be responsible for 25-30 percent. sales of the entire Group, which means that this brand will no longer dominate the Group’s revenues. There are plans for this to strengthen the position of as a leader in online footwear sales in Central and Eastern Europe. In four years, the revenues from the signboard are to be about 30-35 percent. of the Group’s business, which translates into approx. PLN 7 billion of revenues. This is to be helped by the acceleration of brand growth abroad. More than 80 percent of them are to come from outside Poland. revenues of The strategy also assumes that in 2025 approx. 40 percent. deliveries will come from the customer the next day, and the shoe offer will be doubled.

Dominika Pietrzyk


About Eric Wilson

The variety offered by video games never ceases to amaze him. He loves OutRun's drifting as well as the contemplative walks of Dear Esther. Immersing himself in other worlds is an incomparable feeling for him: he understood it by playing for the first time in Shenmue.

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