If we think about the places of the heart of all Chanel women, we find Monaco in first place. The Grand Prix, Grace Kelly, a yacht getaway, the Casino and the Principality are just some of the elements that inspired Virginie Viard to cross a sweet new milestone in her journey at the helm of the maison. On a journey into the feelings linked to Karl Lagerfeld and Mademoiselle Coco, Chanel’s Cruise 2022/2023 fashion show was staged in Monte-Carlo on May 5. Special guest, together with muses such as Tilda Swinton and Kristen Stewart, Charlotte Casiraghi: modern interpreter of the creative liason that has always linked Paris to the Hotel Beach.
R.eady, set, Monaco: a bright red tweed trouser suit with crystal buttons and precious weaves leads the race, followed by a flag motif pullover, a pearl twill blouse and a pleated skirt with grosgrain ribbons. Then there are checkered jumpsuits, sports suits, shimmering outerwear and sheer tights; miniature accessories such as a racket holder, a fruit machine and a Formula 1 driver’s helmet, and all are in pole position among Virginie Viard’s memories.
“I have wanted to present the Cruise in Monaco for at least two years,” he told WWD the creative director of Chanel. Sure to win the bet with her customers (but also with herself), Viard flew straight to the Riviera, a stone’s throw from Villa La Vigiewhere Karl Lagerfeld spent his summer holidays in the nineties and where some of the campaigns that have written the history of the Parisian fashion house were shot.
Chanel Cruise 2022/2023, the video directed by Roman and Sofia Coppola is a dream
Directed by Roman and Sofia Coppola, too the auteur short that aims to tell the new Chanel Cruise collection is an invitation au voyage with the direction of Monte-Carlo. To interpret the evasive and amused intent are the actress Lyna Khoudri and the models Blesnya Minher, HyunJi Shin, Mariam de Vinzelle and Vivienne Rohner, protagonists of the video. In revealing the summer wardrobe for the next holidays, the cinematic atmospheres and the main Monegasque style icons also meet in the photographs that immortalize the attitude of the collection, created by Melodie McDaniel.
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