The Da Michele brand arrives in New York, opens a pizzeria in the Village – Campania


On Greenwich Street. third location after Los Angeles


(by Gina Di Meo) (ANSA) – NEW YORK, 05 JAN – A piece of Neapolitan history arrives in the Big Apple. Antica Pizzeria Da Michele opens in New York on Greenwich Avenue in the West Village. This is the third location in the United States after Los Angeles. To bring the brand to the city of New York, the restaurateur and designer Francesco Zimone who acquired the rights to the concept for the United States, Canada and Mexico. “New York is a mecca for restaurants and we could not fail to bring the Neapolitan pizzeria par excellence here,” Zimone told ANSA.

Unlike the historic Neapolitan location which since 1870 has been churning out only margherita and marinara with the shape of a cart wheel and an irregular profile, in New York the menu goes beyond the pizza and also offers appetizers, pasta, main courses, desserts.

At the helm of the oven, the chief pizza maker, Michele Rubini from Ischia. “It was necessary – explained Zimone – from a commercial point of view, we had to broaden the offer to adapt to the tastes and requests of the American customer”. Furthermore, you will not eat on the traditional marble tables imagining you are in the film ‘Mangia prega ama (Eat Pray Love), the 2010 film with Julia Roberts, where in one scene the actress stops to eat a pizza at Da Michele. “I have a relationship with this pizza”, she says as she eats a slice of pizza with her hands sitting at a table with many perfect strangers.

The New York restaurant adapts to the standards of the Big Apple with a casual but at the same time classy environment that extends over an area of ​​about 600 square meters on two levels.

“We wanted to give value to the word pizza – continues Zimone – and we designed the restaurant with a concept: to create an environment that looks like a welcoming home to immerse yourself in Italian culture”. (HANDLE).

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