The Green and the Blue Festival returns to Milan from 23 to 25 September. All the appointments –

The Green and the Blue Festival returns to Milan from 23 to 25 September.  All appointments

Environment and digital, but above all digital for the environment:“The Green and the Blue festival – Good ideas for the future of the planet” born for this and returns this year, from 23 to 25 September. Now in its third edition, a BIP project, carried out in partnership with BAM, Biblioteca degli Alberi Milano, production and communication by Beulcke + Partners, as well as partners such as Engineering and Ferrovie dello Stato. Three days of free events to fully reflect on energy, digital innovation and sustainable development, with a strong focus on future trends.

The third edition of the event will open on Friday 23 at 9:30 am in the setting of Palazzo Reale: from panels dedicated to energy, equity and peace, to talks on nuclear power and the consequences of war, to working groups dedicated to renewable energy and cybersecurity

The first day

The official opening of the Festival will be Friday 23 September at 9.30 am at the Royal Palace with speeches by Giuseppe Sala, Mayor of Milan and Luciano Floridi, professor of information philosophy and ethics at the Oxford Internet Institute of the University of Oxford. From his book Green and blue: Naive ideas to improve politics born the idea of ​​the event. The first panel will be dedicated to “Energy, equity and peace. Geopolitics of resources for a more equitable and safer world “, introduced by Katia de Ros, Vice President of Confindustria. The first session of the appointment will be attended by Giovanna Melandri, President of Social Impact Agenda for Italy, Carlo Cap, CEO of BIP, Lapo Pistelli, Director of Public Affairs Eni, Nicola Lanzetta, Director of Italy Enel Group and CEO of Enel Italy, Francesco Del Pizzo, Director of Grid Development and Terna Dispatching Strategies. And from global to local with the second part of the panel, entitled “Priority and future for Italy”in which the issues relating to our country will be explored together with MEP Sandro Gozi, Frank Meyer, CEO of E.ON Italy, the President of Iren Luca Dal Fabbro, the President Elettricit Futura Agostino Re Rebaudengo, Salvatore Pinto President of Axpo Italy, the President of the AEB Group Loredana Bracchitta and Maurizio Grassi, Chief Growth Officer Sonnedix. The last appointment of the first morning of the work of “The Green and the Blue Festival – Good ideas for the future of the planet”, will be dedicated to “Green Industry and circularity. An industrial strategy for a competitive, green and digital country “. Among the speakers the Mayor of Rome Roberto Gualtieri and the Mayor of Turin Stefano Lo Russo, with Raffaele Cattaneo, Lombardy Region Environment and Climate Councilor, Chicco Testa, President Assoambiente, Luisa Todini, President Green Arrow Capital and Simone Dragone President MM SpA.

Friday afternoon 23

On the afternoon of Friday 23 September, the setting of Palazzo Reale will host the “leading talks”, speeches by experts on the most varied topics. The second part of the first day of appointments will be opened by Alan Friedman, journalist, writer and TV presenter, on “The price of the future”, investigating, among many others, the issue of the consequences of the Russian-Ukrainian war on the Italian economy . This will be followed by the leading talks of Umberto Minopoli, President of the Italian Nuclear Association and Gianluca Testa, Managing Director Southern Europe of Avis Budget Group. Afterwards, “Working groups” will be created, working groups on various topics that will range from “Artificial intelligence and support for the sustainability of the circular economy”“Investing in digital skills”, “Reducing emissions through cloud technologies”, “Innovation for sustainable fashion”, “Energy sources and geopolitics”, “The work of the future and generation Z”, “Sustainability for evaluation of companies “,” Cybersecurity and sustainability “,” Sustainable finance “,” Sustainable products and services by design “,” Digital and innovation for the revolution in the manufacturing sector “and” Digital innovation and simplification in the PA “. It then continues with the intervention of the Minister for Technological Innovation and Digital Transition Vittorio Colao in the talk “Connections: digital for sustainability. When Blue helps Green “in which the lecturer in information philosophy and ethics at the Oxford Internet Institute of the University of Oxford, Gokhan Baykam, Chairman Relight Group, Gian Matteo Manghi, CEO Cisco Italy, Michelangelo Suigo, Executive Vice President, External Relations, will speak. Communication & Sustainability Director of INWIT and Carlo Cap, Chief Executive Officer of BIP. The first day of work will end with live shows and performances on stage at the Biblioteca degli Alberi Milano: an excerpt from the show The secrets of the seawith the explorer and writer Alberto Luca Recchi and to follow the show Connessioni: music, philosophy and words with Roberta Di Mario, composer and pianist.

The second day

The second day of “The Green and the Blue Festival – Good ideas for the future of the planet” will be divided into three different appointments.

i: at 12.30 the talk “One Health-Innovation and care: how the approach to health and well-being changes” which will star Kia Nobre, one of the most important neuroscientists in the world and Director of Oxford Center for Human Brain Activity together with Luciano Floridi. Following, Il Verde e il Blu Festival premier the most innovative ideas presented during the “Green and Blue Challenge”, the first competition on digital and sustainability issues in the field of energy solutions organized in collaboration with the Energy Department of the Politecnico di Milano. Up for grabs for the two winning teams, who will be awarded at 2 pm, ad hoc training experiences and exclusive visits to the innovation enter. The second day will continue with a reflection on young people within the panel “Young Europe – A year dedicated to young people: climate, innovation, work”. Among the speakers Martina Rogato, Founder ESG Boutique and Activist G7 / G20, Marco Cartasegna, founder of Torcha and Annalisa Bonifacio, Head of Talent Acquisition & Sales of Randstad. And always dedicated to the new generations the meeting “Digital talent – Digital revolution and training for a new prosperity” with Maximo Ibarra, CEO Engineering and Luciano Floridi. At 5.30 pm, the landscape architect Andreas Kipar will curate the LAND Walk “Discovering the new urban landscape”, a real immersive guided walk to admire the urban regeneration in Porta Nuova and Milan. Do not miss the meeting at 7 pm with Gabriella Greison, a well-known physicist, writer, playwright and actress who will combine her field of experience with sustainability in a talk entitled “The physics of climate change”.

The third and final day

The last day of the works, Sunday 25 September, will start at 9 am with the activities of “Thoughts for the Earth”, a project by BAM – Biblioteca degli Alberi Milano created in collaboration with the Verde and Blu Festival within the BAM program “Season Day: Welcome Autumn!” Other important events for this last day will be the 12.30 talk “Green and blue in a suitcase”in which the journalist and writer Riccardo Finelli and the influencer Human Safari will talk about travel and sustainable tourism; the debate, at 3.30 pm, on “Civic brands” and greenwashingwith the intervention of Paolo Iabichino, communicator and advertiser and founder of the Civic Brands Observatory and the participation of Nicola Moscheni and Sofia Pasotto of the Green Influencer Club, Davide Villa, Board Member of E.ON Italia, Luca Montani, communication expert of sustainability, and in connection with the Metaverse, Zaira, a metainfluencer who for the first time participates in an event and has chosen the stage of il Verde and the Blu Festival for her debut. The last meeting with the guests of the Festival will focus on the theme of sustainable fashion, just in conjunction with the Milan Fashion Week, with a talk entitled “A green catwalk” told by the expert voices of Eva Geraldine Fontanelli, stylist, influencer and eco-entrepreneur, Federica Marchionni, CEO of Global Fashion Agenda, Francesca Romana Rinaldi, SDA Bocconi Monitor for Circular Fashion and Tiziano Guardini, fashion designer and father of ECOuture. As always, the program will be enriched by performances and concerts, film screenings and book presentations. In addition, the TV talk show “il Verde e il Blu” is back with a third episode co-produced and broadcast on Sky channels, with the participation of some of the protagonists of the Festival.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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