The long-awaited return of the Fenty x Puma sportswear collab is looming for the start of the 2023 school year

Over the years, Rihanna has become a true fashion icon. Whether in music or in her looks, the young woman excels in all areas.

Rihanna, undisputed fashion genius

This can be seen in particular in the success of its cosmetics and skincare lines. Fenty Beauty And Fenty Skin. Rihanna approaches the beauty market by being in a process of acceptance and inclusiveness. Her lingerie brand Savage x Fenty is no exception to the rule since it has also revolutionized the catwalks by highlighting all types of models.

Whether they are thin, fat, suffering from vitiligo, disabled or even small, there is everything that once again proves the plurality of bodies! And this is a first in the fashion world. And Rihanna does not intend to stop this success anytime soon. So, bad news for fans who are waiting for his return to music: in other words, it’s not one of his priorities at the moment.

The long-awaited return of the Fenty x Puma sportswear collab

Today, after years on hold, the singer, originally from Barbados, intends to resume her collaboration with Puma. Remember: the sportswear collection Fenty x Puma was very popular at the time. Sleek yet casual and stylish, everyone was snapping up the pieces from the Puma x Fenty collection. Discontinued in 2017, Puma hinted that the collection with Rihanna would resume in an Instagram post with the caption “She’s Back”, meaning “she’s back”.

In an interview with German media Süddeutsche Zeigung, Puma CEO Arne Freunrt also teased about the singer’s return: “She’s one of the biggest fashion icons in the world, she has enormous charisma. , whether at the Oscars or the Super Bowl. We will present a first salvo of products soon. Rihanna is extremely talented in terms of design, we know it since our first collaboration. It will be a solid collaboration. “. Some even say that the Fenty x Puma collection should be released next September. Suffice to say that Rihanna could surprise us for the start of the school year!

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