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The most viral moments in fashion this summer

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There are plenty of hot moments in fashion this summer. From the return of Kendall Jenner and Bella Hadid to the catwalk at Jacquemus, to Balenciaga’s mesmerizing haute couture show, to Pyer Moss’ historic debut at haute couture fashion week, which celebrated black pioneers, this summer was full of an explosion of creative flair and joyful shows that we all desperately need.

Here are the highlights of this summer’s fashion.

1. Dior Men art director Kim Jones collaborated with rapper Travis Scott on the creation of the spring-summer 2022 collection.

Kim Jones has a flair for collaborating in line with current trends. This time, he teamed up with the Z-generation idol, Travis Scott. Designs inspired by Scott’s personal style (the clothes featured the Cactus Jack motif from the rapper’s record label) and Dior’s distinctive aesthetic in the coming months will surely be seen on modern fashion icons.

2. Kendall Jenner and Bella Hadid returned to the runway at the Jacquemus La Montagne show

French designer Simon Porte Jacquemus invited supermodel friends to his first real show since the start of the pandemic. Kendall Jenner, Bella Hadid, Adut Akech, Mona Tougaard and Jill Kortleve wore his revealing looks inspired by skiwear and underwear.

3. Marc Jacobs made a triumphant return to the New York stage

Before the pandemic, Marc Jacobs’ shows were invariably the highlight of New York Fashion Week, so after a season of absence from the official calendar, his return off-schedule was widely echoed. Effect? A colorful ode to happiness, inspiration and creativity. And on the runway, a new generation of models such as Gigi Hadid, Kaia Gerber and Imaan Hammam, and a guest appearance by Miley Cyrus.

4. Supermodel Karen Elson starred in the uplifting movie Lightning Strikes: Musical Moschino

For the men’s collection and the Resort 2022 line, Moschino Creative Director Jeremy Scott invited his friend and longtime muse, Karen Elson, to collaborate on the creation of music for the short film. The fun and sumptuous picture with elements of music and dance was crowned with an electrifying performance by the model of the song “Lightning Strikes”.

5. Pieter Mulier’s debut in Alaïa

Since the announcement of Pieter Mulier’s appointment to Alaïa, it has been speculated whether he will be able to live up to the standards set by the company’s legendary founder, Azzedine Alaï, who died in 2017. Fortunately, the Belgian-born creative director lived up to all expectations, presenting a collection that not only paid tribute to the former master, but also brought new energy that radiated pure, genuine, sensual glamor.

6. Balenciaga conquered the internet with the first haute couture show in 53 years

In the brand’s first haute couture collection since 1968, Georgian fashion designer Demna Gvasalia returned to his roots and organized a phenomenal show at the Balenciaga salon on 10 Avenue Georges V in Paris. The fashion world has gone mad and channels on all social media platforms have been flooded with photos and clips posted by the few lucky editors who were present there. Standout moments? Too many to choose from, but the hybrid of a ball gown and fitted pants comes to mind, and a tangerine skirt paired with Philip Treacy’s oversized lampshade hat.

7. The designer of Sacai Chitose Abe remixed designs by Jean-Paul Gaultier

Sacai’s Chitose Abe, the first guest designer since Gaultier officially stepped down in January 2020, has taken over the legacy of Parisian powerhouse in the fall-winter 2021-2022 haute couture season. The Japanese designer has reinterpreted the iconic sailor tops, belts and corsets, adding her own distinctive touches – from hand-picked pleats to deconstructed trench coats to hybrid design elements.

8. Pyer Moss celebrated black inventors with her debut couture collection

Designer Pyer Moss Kerby Jean-Raymond made history as the first black designer invited by the French Chambre Syndicale de la Haute Couture to be presented in the official program. The Pyer Moss collection, displayed on the historically significant estate of America’s first black millionaire, Madam CJ Walker, was an extravagant, surreal ode to the black pioneers of the past.

9. Tomo Koizumi brought his organza sweets to Kyoto

New wizard Tomo Koizumi organized his annual show at Nijō Castle in Kyoto. “I wanted to challenge myself and make this collection more conceptual,” he told Vog. This time he opted for an organza made of 100% recycled plastic bottles, spray-painted in his signature shades of bubble gum.

10. Saint Laurent presented a male show inside a living work of art

For the spring-summer 2022 men’s collection show, creative director Anthony Vaccarello commissioned American artist Doug Aitken to create an art installation that harmonizes with the landscape of Venice as part of the Architecture Biennale. During the show, models strolled around a prismatic, mirror-like structure in Victorian-gothic-inspired costumes that exuded rock’n’roll sex appeal.

11. Valentino put on a breathtaking couture show in Venice

At the iconic Gaggiandre shipyard in Venice, Valentino’s creative director, Pierpaolo Piccioli, presented another great haute couture collection that paid tribute to the craftsmanship of the fine art. Guests were asked to dress in white while British singer Cosima sang them serenades and models presented themselves in vibrant colors and volumes that were simply delightful.

12. Fendi presented a short film by Luka Guadagnino narrated by Kate Moss

For his second haute couture collection, creative director Kim Jones wanted to move the audience to Rome. He succeeded thanks to the film made by Luka Guadagnino, the director of “Those days, those nights”. The short featured 90s supermodels: Amber Valletta, Christy Turlington, Paulina Porizkova and Kate Moss, in intricately embroidered dresses in shades of gray, pink and cream.


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