The Alpine brand is associated with well-known partners. In fact, actors Ryan Reynolds, Michael B. A group of American investors including Jordan and Rob McElhenney paid 200 million euros to acquire 24% of the Formula 1 team’s capital. Alpine’s parent company French Alpine, Renault said in a statement on Monday. “Renault Group and Alpine welcome a group of investors made up of Otro Capital and its partners, Redbird Capital Partners and Maximum Effort Investments, to the capital of Alpine Racing Limited, the entity in charge of Formula 1 activities based in Enstone.” Kingdom, writes the French manufacturer in a press release published on June 26 on the site Formula1.com.
“Following this investment, the transaction values Alpine Racing Ltd at approximately $900 million, which will accelerate Alpine’s growth strategy and sporting ambitions in Formula 1,” Renault said. “Alpine F1 Team will benefit from (the investors’) expertise and experience in the sports industry, particularly in the areas of media, sponsorship, ticketing, hospitality, licensing and sales strategy.”, but also “in terms of data and technology, Key factors of marketing and business performance”, writes Renault.
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Already owns several football clubs
Investors are no stranger to the sports world. Redbird Capital owns the football clubs of AC Milan, Italy and Toulouse FC, and notably holds stakes in the capital of English football clubs New York Yankees (baseball), Dallas Cowboys (American football) and Liverpool FC. Maximum Effort Investments is run by actors Ryan Reynolds and Rob McElhenney, who also own Welsh football club Wrexham AFC, recently promoted to the English D4.
The brand that Renault is relaunching on the Formula 1 circuit has achieved a 33% sales growth in 2022 compared to 2021, and is now planning to break-even in 2026, “from 2024 with its new Thanks to the advent of 100% electric models”, specifies a press release. It expects a 40% annual growth in its turnover between 2022 and 2030, with operating margins on balance in 2026, with a turnover of 2 billion euros.
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