This is the most worn nail polish color in the world

Since the end of confinement, nail polish sales have increased by 24%. Out of inspiration for your next manicure? It is the most worn color in the world.

If red has long been considered the color nail polish A favorite of beauty buffs, she has recently been dethroned. Indeed, a recent study by Perfect Corp, an artificial intelligence company specializing in the field of cosmetics, showed that nowadays users prefer to wear neutral colors on their nails. Top of the list? Black, glossy or matte. We tell you about it.

Black nail polish, the trendiest color to wear this year

After 6 months of study from October 2022 to March 2023 finally the decision came: Black has overtaken red in terms of color nail polish consumer favorite. According to a published study report using data from YouCam Nails, an app from Perfect Corp. that lets you preview the color of polish on your nails, named black as the most frequently worn color in 9 countries. Among them: France, the United States, Germany, Mexico, Japan, China, Brazil, Spain and the United Kingdom. And for good reason… many stars have worn it on red carpets or on their fingers on the street. However, black is not the only color that has joined the manicure trends of the moment…

Essie – Nail Polish – Shade: Licorice (88) – 13.5 ml