Since the end of confinement, nail polish sales have increased by 24%. Out of inspiration for your next manicure? It is the most worn color in the world.
If red has long been considered the color nail polish A favorite of beauty buffs, she has recently been dethroned. Indeed, a recent study by Perfect Corp, an artificial intelligence company specializing in the field of cosmetics, showed that nowadays users prefer to wear neutral colors on their nails. Top of the list? Black, glossy or matte. We tell you about it.
Black nail polish, the trendiest color to wear this year
After 6 months of study from October 2022 to March 2023 finally the decision came: Black has overtaken red in terms of color nail polish consumer favorite. According to a published study report using data from YouCam Nails, an app from Perfect Corp. that lets you preview the color of polish on your nails, named black as the most frequently worn color in 9 countries. Among them: France, the United States, Germany, Mexico, Japan, China, Brazil, Spain and the United Kingdom. And for good reason… many stars have worn it on red carpets or on their fingers on the street. However, black is not the only color that has joined the manicure trends of the moment…
Monochrome is back on our nails and much more
Studies report that in general, neutral colors such as white or nude are also very popular. Just like red: truly timeless, it’s settled on our nails for a new season. novelty only? The advent of metallic varnishes that we’ve seen everywhere since the advent of “Glazed Donut Nails,” popularized by top Hailey Bieber last winter. On long, gel or short nails… the result lasts forever.
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