Tod’s renews the Di bag with a personalization service


The new customized version of the Tod’s Di bag (courtesy Tods’)


Tod’s renew its it bag. The admiral brand of the group of Diego Of the Valley proposes for the autumn-winter 2023 season its famous Di bag with a new bold interpretation. This renewed version plays on the construction lines, enlarges the dimensions and highlights its presence in a modern genderless. From October, a personalization service will also be available in the boutiques to make this bag even more special. Customers can choose the colors and letters to make their Di bag a unique piece.

The original Di bag achieved success in the 90s thanks to style icons who flaunted it, making it synonymous with elegance and refined luxury. From Lady Diana And Caroline of Monaco as far as Kate Middleton And Charlotte Casiraghibut also Nicole Kidman, Cate Blachett, Anne Hathaway And Naomi Campbellthere are numerous celebrities who have worn this model in recent decades.


Gigi and Bella Hadid with the new Tod’s Di bag (courtesy Tod’s)

The Tod’s Di bag revisited today ranges from spicy and earthy tones to neutral ones, with some more lively alternatives. The creative director Walter Chiapponi has deconstructed the classic model, transforming it into a multifunctional bag and made with artisan techniques similar to those used by the ancient saddlers, which require considerable care and skill especially for finishes and stitching. (All rights reserved)



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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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