Victoria’s Secret has announced the launch of the Icon by Victoria’s Secret collection, a new collection of bras, panties and lingerie that celebrate your figure. Centered around Victoria’s Secret’s new Demi Bra push-up bra, the campaign features A-list talents like Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski, as well as the return of Gisele Bündchen, Naomi Campbell, Adriana Lima and Candice Swanepoel. The collection includes the Icon by Victoria’s Secret Demi Bra push-up bra, featuring one-of-a-kind lifting and shaping technology, which is customized to enhance the wearer’s natural curves.
Featuring lace that disappears under clothing, the bra also features light push-up padding, a smoothing winglet and fully adjustable and convertible straps. The full collection, which includes panties, briefs and robes emblazoned with the brand’s classic logo, starts at $18.50 for briefs, $54.95 for bras, and $34.95 for lingerie, in sizes ranging from 32A to 44DDD, XS to XXL. The Icon collection was designed to become your new signature.