Victoria’s Secret launches the Icon by Victoria’s Secret collection

Victoria’s Secret has announced the launch of the Icon by Victoria’s Secret collection, a new collection of bras, panties and lingerie that celebrate your figure. Centered around Victoria’s Secret’s new Demi Bra push-up bra, the campaign features A-list talents like Adut Akech, Hailey Bieber, Paloma Elsesser, Sui He and Emily Ratajkowski, as well as the return of Gisele B√ľndchen, Naomi Campbell, Adriana Lima and Candice Swanepoel. The collection includes the Icon by Victoria’s Secret Demi Bra push-up bra, featuring one-of-a-kind lifting and shaping technology, which is customized to enhance the wearer’s natural curves.

Featuring lace that disappears under clothing, the bra also features light push-up padding, a smoothing winglet and fully adjustable and convertible straps. The full collection, which includes panties, briefs and robes emblazoned with the brand’s classic logo, starts at $18.50 for briefs, $54.95 for bras, and $34.95 for lingerie, in sizes ranging from 32A to 44DDD, XS to XXL. The Icon collection was designed to become your new signature.

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