Technology

What are your expectations for CES 2024?Artificial Intelligence and More Artificial Intelligence

(CNN) — The first companion robot equipped with ChatGPT, an artificial intelligence (AI) “smart belt” to help guide the visually impaired, and AI-enabled vacuum cleaners, mops and other home appliances.

After a year in which artificial intelligence dominated headlines and concerns in the tech world, it’s no surprise that the new products showcased at this year’s Consumer Electronics Show (CES) also revolved around artificial intelligence.

CES 2024, celebrating its 58th edition, will kick off this week in Las Vegas with cutting-edge technology and luxury gadgets on display.

The event is the largest consumer technology conference of the year, known for robots roaming the show floor, eye-catching demos from big tech companies and quirky products like an autonomous stroller launched last year that starts at $3,000. and cars that change color.

But the event is also a hotbed for negotiating deals among industry executives, manufacturers and retailers. It could set the stage for some of the year’s biggest tech trends and highlight how companies plan to participate in these conversations.

“Perhaps the question to ask is what won’t touch AI this year,” said Dipanjan Chatterjee, principal analyst at Forrester. “ChatGPT has created such a frenzy over the past year that companies feel they have to catch up with AI. trend, even if they don’t know where it’s going.”

Chatterjee said expect AI to be in everything, from chips and cards from companies like Intel and Nvidia to consumer devices like Samsung refrigerators with an “AI Family Hub.” Various roundtables will discuss the possible impact of AI on employment and ethical considerations.

The Consumer Technology Association (CTA), which organizes CES each year, announced that it expects about 130,000 in-person attendees this year, up from 115,000 last year and 45,000 in 2022, due to concerns about the omicron variant of covid-19. In 2024, CTA will once again provide live broadcasts of some events.

The event will feature more than 4,000 exhibitors and 1,200 startups from around the world. Featured speakers will include executives from companies including Samsung, LG and Microsoft, as well as those with Snap co-founder and CEO Evan Spiegel and Walmart CEO Doug McMillon Discussion by Doug McMillon. Again, Apple, which doesn’t normally attend CES, won’t be participating either.

According to CTA, approximately 60% of the Fortune 500 companies will be in attendance for diverse product launches and discussions in all technology areas and beyond. Beauty is now an official product category at CES, and L’Oréal CEO Nicolas Hieronimus will deliver the company’s first keynote address at CES.

Loona companion robot is the world's first consumer robot equipped with ChatGPT artificial intelligence technology.  (Source: Beijing Keyi Technology Co., Ltd.)

Loona companion robot is the world’s first consumer robot equipped with ChatGPT artificial intelligence technology. (Source: Beijing Keyi Technology Co., Ltd.)

CES remains one of the fastest growing auto shows in the world. Various forms of transportation will be introduced this year, from floating and rolling to flying.

For example, navigation company Brunswick will showcase electric boats and motors, as well as self-driving cruise ships. VinFast, a Vietnamese electric car company that has just entered the U.S. market, will launch new models, including a small SUV. Hyundai Motor will display an electric aircraft from its air taxi subsidiary Supernal.

As always, some of the automakers will also be showcasing the latest things you can see and do inside their cars.

Beyond artificial intelligence

Foldable screens, next-generation wearables, and mixed reality-related accessories are also expected to receive a lot of attention this year.

“Use cases (augmented and virtual reality) are expected to extend beyond gaming, such as multimedia consumption and enterprise use, such as training, onboarding and collaboration,” said Ramon Llamas, marketing director at research firm IDC. “For companies For me, it’s important to position yourself before Apple releases Vision Pro at the end of the year.”

New portable devices will also be on display. A gadget called Dusk Rx, which is expected to win a CES 2024 Innovation Award, is expected to be the world’s first prescription glasses, allowing users to control the tint of the lenses through the frame or an app. Also up for an innovation award are high-tech leggings, which deliver high-tech microcurrent to enhance athletic performance.

Some companies may launch improved versions of previous innovations. For example, voice-controlled devices and smart speakers have dominated CES in recent years, with companies introducing voice assistants into everything from microwaves to toilets.

While consumer use of the technology is largely overrated, these companies can take voice to the next level by generating artificial intelligence (the technology that powers products like ChatGPT).

“It will be interesting to see if generative AI-driven features can reset the clock on voice applications by making the voice interaction process more intuitive and useful than before,” Chatterjee explained.

Stuart Carlaw, research director at ABI Research, said that while CES overall remains a useful barometer of market trends, the sheer volume and diversity of tech products on display makes it difficult for anything to truly break through.

“It’s like a group of blindfolded explorers trying to understand the size of the elephants they’re interacting with,” Kalaw said.

“The only exception is artificial intelligence,” he added. “If you don’t have an AI story, are you still a technology company?”

CES runs through Friday, January 12th.

CNN’s Peter Valdes-Dapena contributed to this report.

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