The relationship between football and cinema has always been a very strong bond. In recent months, the rooms have hosted “Zlatan”, A film that traces part of the career of Ibrahimovic, but in history there are several films that have remained iconic in the collective imagination of both football fans and cinephiles. From “Fever at 90 degrees“Directed by David Evans, to the trilogy”Goal”Which recounted the exploits of the imaginary phenomenon Santiago Munezup to “Il damn United”Which displays the story of Brian Clough during the 44 days spent as manager of Leeds United in the company of the assistant Peter Taylor. In cinemas, football has often welcomed the public. But not only. Over the years, in fact, the same entrepreneurs linked to the world of filmography have become part of the football hemisphere becoming the undisputed presidents and protagonists of various clubs.
In Italy it is the case, above all, of Aurelio De Laurentiis And Massimo Ferrero. The first, founder together with his father Luigi of the Filmauroin the 2004 bought the then Napoli Soccer then bringing the club from Serie C to the Champions League. The second, however, also a film producer, revealed free of charge the Sampdoria in 2014, however, a company of which he has no longer been president since last 2021. From that moment in our football the films began to peep out in stadiums all over the country, appearing as sponsors of various clubs.
Napoli and De Laurentiis’ Filmauro
Arrived in 2004 picking up a Naples from the ashes, the president Aurelio De Laurentiis decided to use cinema as the glue between his world of origin and his new adventure in the world of football. In Serie C, without a main sponsor yet, the then in the patrons decided to have the titles produced by the Filmauroowned by him, which were expected to be released in theaters.
Various cinematographic films made their appearance on the Napoli Soccer uniforms: from “Manual of Love”, with Carlo Verdone, Luciana Littizzetto, Silvio Muccino, Sergio Rubini and Margherita Buy as protagonists, to the cinepanettone “Christmas in Love” up to “Sky Captain ”with Hollywood star Jude Law.
Chievo Verona: Terminator, Spider-Man and Will Smith
In the 2003/2004 season, the Chievo Verona signed a partnership with Columbia TriStar Films Italy who became the main sponsor of the team for some games. Arnold Schwarzenegger accompanied the Gialloblù as a cyborg, starring in “Terminator III“During the championship.
But the action was not lacking on the shirts of the Clivians who showed other important films such as “Spider-Man 2” by Sam Rami with Tobey Maguire in the role of Spider-Man, “Resident Evil: Apocalypse” and “Bad-Boys II” with the crackling couple formed by Will Smith and Martin Lawrence.
The cinematographic experiences of Sampdoria and Rome
The now former president of the Sampdoriadetected in 2014 free of charge from Garrone and left in 2021 after being arrested for a series of corporate crimes, arrived in Sampdoria waiting for a main sponsor and decided to put the titles of some films on the jerseys. In agreement with the Roman distribution house Lucky Red, the first film to appear on Sampdoria uniforms was “Sin City: a woman to kill for” by Robert Rodriguez. With these films on their chest, the Ligurian team played three games against Turin, Chievo Verona and also the derby of the Lanterna against Genoa. To follow then “Big Eyes” by Tim Burton and with the Oscar winner Cristopher Waltz, and “Everything can change” with Mark Ruffalo and Keira Knightley.
Not a film, but a complete film review is instead the one that appeared on the shirts of the Rome in season 2006-2007. In fact, in the Reggina home game, the Giallorossi took the field with a uniform that sponsored the Rome International Film Festival that year with the word “Cinema” in large letters on display.
Rayo Vallecano and Marvel
Moving away from the Italian borders, even in Spain the cinema has often made its appearance on the green playing field. The Rayo Vallecano was one of the clubs that had more tickets for theaters snatched. In 2012, in fact, he took the field against Real Madrid with the title “Knockout – Showdown”, directed by Steven Soderbergh and who could count on an exceptional cast with Michael Douglas, Antonio Banderas, Ewan McGregor, Channing Tatum and Michael Fassbender. In Spanish, the film was translated into “Indomable”.
But it was not the only cinematic presence on the Franjirojos shirt, who subsequently also entered into a collaboration with Marvel Studios to bring superheroes to the field. From “Iron Man II”With Robert Downey jr. to “The Avengers”- translated into“ Los Vengadores ”- who, however, could not do anything against in the match in which they appeared on Rayo’s shirts against Barcelona, when the Blaugrana won with an incredible 7-0.
Atletico Madrid and the Spider-Man webs
To create the most original shirt with reference to the films was Atletico Madridwhich thanks to the collaboration with Warner Bros designed a uniform, signed Nikeentirely dedicated to the release of “Spider-Man“. Dark color, a large cobweb all over the front with the Spider-Man emblem in the center. An idea, however, which led not a few controversies to discontent among the Colchoneros fans, always closely tied to their traditions and their colors.
But between 2002 and 2004 this was not the only case that saw cinema break into the world of Atleti. In fact, other films arrived such as “Hitch” starring Will Smith, “El treasure of the Amazonas”, “XXX 2” and “Hell Boy”. And wearing these cinematic uniforms were real legends of the Colchoneros, such as Fernando Torres and Diego Pablo Simeone.