Why does everyone want to buy a vintage Gucci bag?

If once our greatest desire was to walk into the store and buy a brand new designer bag – which we would soon unbox on Instagram, now all fashion aficionados want is a Chanel. (that’s why it’s the right time to buy a 2.55 or a Lait de Coco), a Hermès Kelly or a Gucci Jackie 1961 from an earlier era. The impression is indeed that nand the first months of this year the searches for (certain) garments and especially vintage accessories have increased dizzyingly compared to the same period of 2021 and the latest surveys conducted by Vestiaire Collective show this.

gucci bags vintage trend summer 2022

Bella Hadid at the premiere of Broker (Les Bonnes Etoiles)at the Cannes Film Festival 2022.

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According to the leading luxury second-hand retailer on June 10, D&G, Versace and Gucci products are the most desired items of the moment, and all considering a sample of 80 countries for a total of over 10 thousand fashion brands. Think about it, It has been less than two weeks since Bella Hadid charmed the Cannes Film Festival in a long white dress with sculptural jewel and cut-out detail (iconic) from the Gucci by Tom Ford era. We tell you only this: after the appearance of the American supermodel on the red carpet of the premiere of Broker (Les Bonnes Etoiles)searches for vintage Gucci bags dating back to the period between the early 90s> Alessandro Michele increased by 36%.

Vintage fashion, Gucci bags are the must-have accessories for summer 22 according to celebs

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Let’s get straight to the point: looking at the timing of searches, it is clear that the outfits worn by celebrities mark the vintage trends. The reason why the VC community prefers accessories to clothes, and in particular it-bags, is that the prices remain quite high and therefore in most cases these purchases are equally real long-term investments. Like Bella Hadid in total white at the Grand Theater Lumiere in archive dress, Chloë Sevigny, Harry Styles, Natasha Lyonne or Dua Lipa have also been spotted in vintage Gucci. Honorable mention therefore to all the stylists who are rewriting the rules of the relationship between fashion and well-known faces in the world of entertainment and pop culture, from Law Roach (@LuxuryLaw) to Haley Wollens (@HaleyWollens) and Lorenzo Posocco (@LorenzoPosocco ).

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The speech is not only valid for Gucci vintage accessories: in April searches for Versace items increased by 25% when Dua Lipa attended the Grammy awards in Versace and then again (38%) when Olivia Rodrigo and Blake Lively wore the brand at MET. In addition, the big yes from Kourtney Kardashian and Travis Barker has sent Dolce & Gabbana skyrocketing: searches for their vintage products on Vestiaire Collective have increased by 53%.

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About David Martin

David Martin is the lead editor for Spark Chronicles. David has been working as a freelance journalist.

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