Breaking news on the fashionsphere: after its success in the United Kingdom, “Pre-Owned“, Zara’s innovative platform arrives in France from September 7. The concept of this innovative platform, integrated into the Iberian giant’s website and application? Give new life to its customers’ wardrobe thanks to a set of services ranging from repairs to clothing donations. Indeed, with this new initiative second hand In keeping with the times, Zara aims to promote actions in favor of circularity, such as extending the lifespan of its clothes but also contributing to the reduction of waste and the consumption of new raw materials.
Zara Pre-Owned: an innovative platform and three fashion services serving circularity
Repair, purchase and sale between customers but also donation… With Pre-Owned, Zara offers a real range of offers to its customers to consume more consciously. If the repair will give a second life to a used garment from the brand – with a service ranging from replacing buttons or appliques to reworking seams or replacing closures – in store and on Zara.com, the Buy and sell between customers will offer an online sales space allowing individuals to easily and securely buy and sell Zara items from previous seasons.