Despite its controversial image, the Birkenstock has become a star staple. Lately it’s Mattel’s iconic doll, Barbie embodied by Margot Robbie, who faced a major dilemma. What to choose between pumps or a pair of Birkenstock ? To discover the real world, the character so beloved by young girls headed to the famous flat sandals from the brand known for being comfortable. Its sole is made from cork and latexnatural materials that cushion shocks, relieve the foot and insulate against heat and cold.
As the barbiecolore trend wants, the german brand benefited from the success of the film to highlight its pale pink model – arizona bed in leather available from €120.00.
Thanks to this exhibition on the big screen, the brand has gained visibility. Its sales have exploded, as reported by the American television channel specializing in the economy, Bloomberg. “L Catterton (which holds a majority share of the capital) is set to launch an initial public offering of Birkenstock as early as September, which could value the iconic shoemaker at over $8 billion“. Before adding that “the brand valuation could even reach ten billion“.
> The most stylish sandals of spring-summer 2023
> The most stylish sandals of spring-summer 2023
She dethrones all her neighbors on display
She is part of the fashion podium, enough to make her neighbors in the shoe department jealous. Like every summer, the famous “birk” takes in the scorching rays of the sun. Stars like Leonardo DiCaprio, Julia Roberts, Kristen Stewart Or Kendall Jenner are definitely fans of it in summer and winter alike. Easy to put on, they are ideal for the beach and in town. This is frequently proven by Heidi Klum, the one who lent her image to the brand in 2002, frequently puts on her pair of Birkenstocks in town or for her workout. Too bad for the practicality of the outfit, the 50-year-old star favors style!
> The most stylish sandals of spring-summer 2023
Photo credits: BEST_IMAGE