Ah, the power of a huge number of Twitter followers combined with a huge fortune. Elon Musk – the richest person in the world – has 99.5 million Twitter followers who are regularly exposed to his speeches and reflections. He uses Twitter as a publicity tool (journalists regularly rush to cover everything he says) and as a bully pulpit, complaining about regulators (including the Securities and Exchange Commission), people he doesn’t like (that “pedophile guy”). ”, a term Musk used in 2019 to describe Vernon Unsworth, a British cave diver who helped rescue a trapped junior football team in Thailand. Unsworth was sued for defamation and lost) and politicians. President Joe Biden, Senator Elizabeth Warren and Senator Bernie Sanders, to whom he tweeted, “I keep forgetting you’re still alive” were all subjects of his grievances. Sometimes he even tweets about things he supports, like the Republican Party and Florida Governor Ron DeSantis.
He also recently tweeted about Twitter, the company he offered to buy for $44 billion in April — at the time he had 17 million fewer followers — and shortly thereafter. started complaining that Twitter is underestimating the percentage of accounts that are automated bots and does not provide it with data to make an independent assessment before closing the acquisition. Could he be souring the sector he is about to be a part of? In mid-June, he tweeted: “Is TikTok destroying civilization? Some people think so.” Followed by another tweet: “Or maybe social media in general.”
READ MORE: Why does Elon Musk suggest creating a new social network?
But there’s one billionaire who has even more Twitter followers than Musk: popstar and businesswoman Rihanna, who Forbes named a billionaire in 2021 based on her stake in the popular Fenty Beauty cosmetics line — a line she advertises all the time. to its 106.8 million followers. In early May, she tweeted a video of her own pregnancy applying a Fenty Beauty face mask and lotion, labeling it “and that’s self-care, okay.” (Rihanna gave birth to her first child in mid-May with her boyfriend, rapper A$AP Rocky.) According to social media review site Socialblade.com, Rihanna is the fourth most followed person on Twitter after Barack Obama, Justin Bieber and Katy Perry. Musk is the sixth with the most followers, right behind Cristiano Ronaldo.
Rihanna is one of several celebrities, as well as a Shark Tank judge and technology CEO, who is among the most followed billionaires in the country. But wealth doesn’t always correlate with popularity on the platform. Jeff Bezos, the third richest person in the world, has 4.7 million followers – 5% of Musk’s total. Some near the top of the Forbes list, like Alphabet co-founders Larry Page and Sergey Brin, do not have Twitter accounts to their names. Others don’t seem to enjoy tweeting. Warren Buffett (currently ninth in the world) has 1.7 million followers, but he last tweeted in 2016 – about the Berkshire Hathaway annual meeting live stream. Larry Ellison, co-founder and president of software company Oracle and currently the seventh richest person in the world, has around 116,000 followers and tweeted just once, in 2012 – bragging about Oracle’s many enterprise applications “in the #cloud”.
A billionaire with a lot of Twitter followers does not appear on this list because he is no longer on the platform. Twitter announced on January 8, 2021 – two days after the U.S. Capitol riots – that it had permanently suspended the account of former U.S. President Donald Trump, which at the time had 88.8 million followers, “due to the risk of incitement to violence,” following a review of his recent tweets. Trump now shares his views on the Truth Social platform.
Here are the top ten billionaires with the most Twitter followers. Equity was taken based on Friday, June 24, 2022:
Followers: 106.8 million
Equity: US$ 1.4 billion (R$ 7.34 billion)
Here is a list where Elon Musk is not number 1. Popstar and entrepreneur Rihanna has more Twitter followers than any other billionaire. This creates an embedded audience for her tweets about products from cosmetics company Fenty Beauty — a joint venture she formed with French luxury goods company LVMH — and lingerie line Savage x Fenty. Plus, she shares images from fashion shoots — including her Vogue cover in April, when Rihanna was visibly pregnant with her first child (she gave birth in May).
2. Elon Musk
Followers: 99.5 million
Equity: US$ 234.5 billion (R$ 1.22 trillion)
Long before Musk offered $44 billion to buy Twitter in April, he was already a very active tweeter, on a wide range of topics – commenting on Tesla’s plans and rocket launches. from SpaceX. He often tweets several times a day, brings up seemingly random topics and shares memes about everything from clean energy to artificial intelligence, sometimes making fun of Twitter’s top lawyer Vijaya Gadde.
Musk also uses Twitter to lash out at people he disagrees with, including recently denouncing Democrats for being far-left. Last week, five SpaceX employees were fired for signing and sharing an open letter condemning Musk’s activities on Twitter.
3. Kim Kardashian
Followers: 72.7 million
Equity: US$ 1.8 billion (R$ 9.44 billion)
Kardashian has been called by many to be deaf at the start of the pandemic, after tweeting in October 2020 when she wrote: “surprised my closest circle on a trip to a private island where we could pretend things were normal for just a brief moment.” . These days, while some of her most liked tweets are vacation photos or references to the Hulu series The Kardashians, the reality TV star and savvy businesswoman is tweeting early and often about a new skin care line she has launched. , SKKN by Kim.
4. Bill Gates
Followers: 59.6 million
Shareholders’ equity: US$ 124.9 billion (R$ 654.91 billion)
The Microsoft co-founder’s tweets showcase his current passions, starting with the Bill & Melinda Gates Foundation’s philanthropic work, including efforts to address climate change and global health crises. A voracious reader, he also shares his favorite books, highlights inspiring people he meets, and sometimes voices his opinion on politics. In May, he tweeted that the reversal of Roe vs. Wade “would set us back 50 years and disproportionately impact society’s most vulnerable women.”
5. Lebron James
Followers: 51.6 million
Equity: US$ 1 billion (R$ 5.24 billion)
James – a new entry to the billionaire ranks – tweets under the name @KingJames. He enjoys retweeting and commenting, often about his off-court appearances. He retweeted about the new Netflix movie Hustle – with Adam Sandler starring as an NBA scout; James is one of the film’s producers. He’s also just launched a new media company with pro tennis player Naomi Osaka, who has garnered some of his love on Twitter. The first NBA player to become a billionaire still playing also takes to Twitter to praise the success of other athletes, especially teams from Fenway Sports Group, where he is an investor. In May, when Liverpool FC won the FA Cup Final, James enthusiastically tweeted “Yes!!!!!! We are the #EmiratesFACup sellers!!!!!!!”
6. Oprah Winfrey
Followers: 43.2 million
Equity: US$ 2.5 billion (R$ 13.11 billion)
Winfrey is one of the few people known only by her first name – and that’s her name on Twitter: @Oprah. Her carefully curated tweets convey what’s been going on in her media empire, whether it’s a new Oprah book pick from @oprahsbookclub, an interview with gun control advocate David Hogg for @OprahDaily (the rebrand of O Magazine) or a plug to your own book.
7. Kanye West
Followers: 30.8 million
Equity: US$ 2 billion (R$ 10.49 billion)
Author of several posts that became viral memes, West hasn’t tweeted since November 2020. His latest posts are photos of him voting for himself in the 2020 presidential election. Prior to that, West would sometimes tweet several times a day; his most viral tweets have included calling comedian Dave Chapelle a modern day Socrates, sharing a photo of musician The Weeknd’s Halloween costume, and asking fans to speak up when voting for US president in November 2020.
8. Tim Cook
Followers: 13.5 million
Equity: US$ 2 billion (R$ 10.49 billion)
Cook has 7.5 million more followers than the company’s Apple account, which currently posts just one tweet. Apple’s CEO, who is worth about $1.9 billion, tweets about upcoming products and his meetings with Apple employees. Cook is known for tweeting on different months and holidays such as Black History Month, Asian-Pacific-American Heritage Month, and Ramadan. But his tweets with the most attention from followers include meeting the cast of AppleTV’s Ted Lasso and sharing memories of Apple co-founder Steve Jobs.
9. Richard Branson
Followers: 12.6 million
Equity: US$ 3.9 billion (R$ 20.45 billion)
The British billionaire leader of conglomerate Virgin Group, Branson uses Twitter to promote air travel brands to the media and gyms. He doesn’t shy away from commenting on politics, in recent weeks supporting gun control policies and sharing support for Ukraine’s refugees. He also periodically shares ocean scenes from his retreat in the British Virgin Islands.
10. Mark Cuban
Followers: 8.7 million
Shareholders’ equity: US$ 4.7 billion (R$ 24.64 billion)
Cuban’s profile is currently full of tweet responses from posts thanking him for his online wholesale pharmacy, Mark Cuban Cost Plus Drug Company, for helping to provide low-cost medication. Cuban launched the company in January, aiming to bypass middlemen for more than 100 drugs, including the leukemia drug imatinib (a generic version of Gleevec), currently priced at $14.40 apiece. month at the Cuban pharmacy, versus its estimated retail price of US$2,502.60. He also invites followers to feature NFTs on his digital gallery platform, Lazy.com.
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