Not Stadion Wrocław anymore, but Tarczyński Arena Wrocław – this is the name of the facility where Śląsk Wrocław plays its matches in the league on a daily basis. The contract was signed for six years, and its value is PLN 14 million.
The stadium in Wrocław was built for Euro 2012 and from its official opening in 2011, the search for a title sponsor was continued. It was only possible for a decade. From now on, the facility in the capital of Lower Silesia will be called Tarczyński Arena Wrocław. The contract was signed for six years and its value is PLN 14 million.
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– It is an important day for the stadium and the city itself. This stadium is the home of football Silesia, but also a place of many events, not only sports. It has already been possible to use and commercialize the entire space around the stadium in one hundred percent. Only the victories of Silesia are needed for full happiness. But I am calm about that, said the Mayor of Wrocław, Jacek Sutryk.
The new logotype of the facility is a combination of the current logotype of Stadion Wrocław and the Tarczyński brand. The sponsor’s colors were taken into account when creating it.
A new logotype of the Tarczyński Arena facility will be placed on the facade. The interior of the stadium and the stand will remain unchanged. The illuminated diaphragm will retain its character and will continue to shine in many colors depending on the events taking place in the stadium.
In addition to the rights to the name and branding, the new sponsor also gained the opportunity to organize its own sports and entertainment events in the premises of the facility. One of the titular sponsor’s offices will be located at the stadium. The gastronomic outlets will offer kabanos sausages, cold cuts and protein snacks produced by the Tarczyński company. You will also be able to try hot dogs with sausages of this brand.
Tarczyński is a listed company operating in the meat and sausage industry. Its products are present in 30 countries. The plants are located near Trzebnica in Lower Silesia.