Nvidia on Tuesday unveiled the first video cards of the RTX 40 series, namely the 12GB and 16GB RTX 4080 and the RTX 4090. The new generation of green house GPUs are at the center of much discussion, not only for the noticeable performance increase over the RTX 30 series, but also for some marketing choices by Nvidia considered controversial by some users, if not downright anti-consumer.
No, we will not return to the price issue of the 4000 series, which we have already discussed extensively in a previous Let’s talk about it. The price increase is clear to everyone and in Europe it is much higher than in the USA, which could negatively affect sales in our shores. Rather this time we prefer to focus on two other elements that have caused much discussion in recent days, namely the lack of clarity on the part of Nvidia on the new generation of DLSS and the controversies related to the 12GB RTX 4080, which in many respects looks like a disguised RTX 4070. .
During GeForce Beyond, Nvidia unveiled the DLSS 3, the evolution of its AI-based super sampling technology. In doing so, however, he hinted that it will be the exclusive prerogative of the RTX 4000 cards, in spite of those who bought a RTX of the 30 or 20 series and immediately sparked controversy, only to retrace his steps within a few hours, with a spokesperson who he clarified the DLSS 3 will also be compatible with previous generations of GPUs with the exception of the Optical Multi Frame Generation, an extremely promising technology but linked to the hardware, and in particular to the fourth generation Tenson Cores.
The other hot topic is the 12 GB RTX 4080, which according to some analyzes looks more like a hypothetical RTX 4070 disguised as Nvidia to be able to sell it at a higher price. This model not only has less VRAM than the 16GB one, but also a different and significantly inferior GPU, which is unusual for two cards of the same name. In particular, there are 2,048 fewer CUDA cores, less memory for the cache and the bus is narrower, with a difference of at least 20-25% in terms of performance according to TechRadar estimates.
Both in the case of the DLSS 3 and the “fake” RTX 4080, the idea that many players have got is that Nvidia is trying in every way to maximize profits in a decidedly unscrupulous way and with a deliberately unclear communication, taking advantage of a dominant position in the GPU market, thanks to a little fierce competition from AMD and Intel.
What do you think, is Nvidia really pulling too hard or are the complaints of the last few days exaggerated in your opinion? And will all this have a negative impact on the company? Let us know in the comments.
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