Black Friday came to Poland from the USA. In this country, since the 1950s, the Friday following Thanksgiving is generally considered a “shopping holiday”. Many Americans take a day off at work that day, and stores hold numerous promotions and cut prices by 50, 60, and even 80 percent. In Poland, however, Black Friday is not that popular.
Black Friday not for Poles? The interest in the holiday has been declining for several years
Black Friday was most popular in Poland in 2018. Since then, the interest in promotions has decreased. In 2020, the number of search queries was 37 percent. lower than a year earlier, according to a Picodi.com report. The decline in interest began in 2019.
More about Black Friday on the Gazeta.pl home page
The Picodi.com internet survey shows that 40 percent took part in Black Friday last year. Poles. Others did not make purchases on Black Friday for various reasons: 29 percent. did not need anything, 20 percent. complained about unattractive discounts, and 17 percent. – the lack of interesting products in the promotion. The pandemic also contributed to the decline in interest in sales: some buyers preferred to avoid crowds (14 percent) or had an uncertain financial situation (12 percent). In turn, 8 percent. respondents simply forgot about Black Friday.
This year, only 31 percent are willing to participate in Black Friday. respondents. 33 percent definitely rejected the opportunity to participate in the sales, and 36 percent. is still undecided. Up to every fourth respondent thinks it is a good time to shop. Surveys also show that Poles more often show a negative attitude towards Black Friday. 48 percent of respondents see unfair product price manipulations – respondents see that some stores raise prices before a sale, and then artificially lower them. 43 percent believes that on Black Friday, uninteresting or lagging products are overrated, and 38 percent. indicated that the volume of discounts on Black Friday does not differ from other sales.
More information about Black Friday in Poland can be found in the article gallery, on Piccodi.com infographics
Black Friday is not very profitable for Poles. “It’s still often a ‘fake holiday'”
The Poles’ approach to Black Friday should come as no surprise. Prices on that day do not really stand out from other promotions. In 2020, the difference in the reduced prices of the analyzed product categories was only 3.5% on average, according to the Deloitte report.
At the same time, the average price increase was 3.42%, so we can say that in fact on Black Friday the value of the examined basket of products did not change (!). To put it brutally: Black Friday in our country is often still a “fake holiday”, not a “promotion holiday”
– emphasize the authors of the report.
In 2019, the difference in the reduced prices of the analyzed product categories was only 4 percent on average.
At the same time, the average price increase was 3%, so we can say that in fact on Black Friday the value of the examined basket of products decreased by only 1%.
– we read in the Deloitte report. Interestingly, Black Friday 2019 was a record in Poland anyway, because in 2018 the difference in reduced prices was 3.5 percent, and in 2017 – just 1.4 percent.