Brand reputation ranking of advertising models for the month of May is revealed

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertising models!

The ranking was determined through an analysis of consumer behavior using big data collected from April 18 to May 18. The Korea Business Research Institute evaluated the engagement, communication, media and social values ​​of popular advertising models to calculate each star’s overall brand reputation index for the month of May.

BLACKPINK topped the list this month with a Brand Reputation Index of 1,635,215, a 1.69% increase in their score from April.

The top-ranking phrases in BLACKPINK’s keyword analysis included “Busan Expo,” “aircraft,” and “wrapping,” while their top-ranking related words included “launch,” “cheer,” and “promote.” Positivity-negativity analysis of the group also revealed a score of 87.95 percent positive responses.

NewJeans came in second with a brand reputation index of 1,600,113, followed by Trot singer Lim Young Woong in third place with an index of 1,559,416.

Meanwhile, soccer star Son Heung Min moved up to fourth place after seeing a 25.61 percent increase in his brand reputation index from last month, taking his total score to 1,521,096 in May.

Finally, the boys of BTS rounded out the top five with a brand reputation index of 1,486,203, a 4.78% increase in their score from April.

Check out this month’s Top 30 below!

  1. black pink
  2. NewJeans
  3. Lim Youngwoong
  4. Son Heung Min
  5. bts
  6. I
  7. yu jae suk
  8. son suk ku
  9. Astro’s Cha Eun Woo
  10. gong yu
  11. kim ho jong
  12. Park Seo Joon
  13. seventeen
  14. lee chan won
  15. till young
  16. park eun-bin
  17. lee byung hun
  18. UI
  19. Spa
  20. kong daniels
  21. kang dong won
  22. baek jong won
  23. le seraphim
  24. song benefits
  25. shin dong yeah
  26. kim yuna
  27. jun ji hyun
  28. jung eun jung
  29. Park Bogum
  30. National Capital Region

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